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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Professionalism
Speaker(s):
Pam Ertel
Duration:
56 Minutes
Format:
Audio and Video
Original Program Date:
Aug 14, 2023
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Consulting |  Research Design
Speaker(s):
Kendall Nash
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jul 30, 2020
Short Description:
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Betty Adamou |  Meghan Lazier, MA
Duration:
1 hour, 41 Minutes
Format:
Audio and Video
Original Program Date:
Aug 13, 2020
Short Description:
Join other students and young professionals to learn how games and gamification can drive high levels of engagement in market research studies and with brands. When you leave this session, not only could you be Dungeon or Animal Crossing Master, you’ll understand the science behind why games are so engaging and what successful game-based research looks like. You’ll also get to know why so many industries from retail to non-profits are employing gamification to make non-fun experiences, well, fun.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Average Rating:
   1
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
Moderators who excel at asking targeted probing questions, will be able to uncover a deeper level of insights than their peers. There are many types of probing questions. In this video, clarification, elaboration, comparison, and hypothetical questions will be discussed, which will help build the foundation for asking probing questions.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   3
Duration:
1 Hour 29 Minutes
Format:
Audio and Video
Original Program Date:
Jun 30, 2023
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Not Found
On Demand

Average Rating:
   3
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
Questioning skills drive the success of great moderators. By asking open-ended questions a skilled moderator can elicit a deeper understanding of the participant's thoughts, feelings, beliefs, and behaviors. In this video, the 5 “W’s” are discussed as good starting points for asking open-ended questions.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .75 Advance Credits

Average Rating:
   3
Categories:
Business Practices |  Communication
Speaker(s):
Laura Fravel
Duration:
46 Minutes
Format:
Audio and Video
Original Program Date:
Jan 19, 2024
Short Description:
Gone are the days when being an "expert" in your field was enough to get noticed. Today, our world is craving a more human side of business - one in which leaders and business owners have more of an authentic and visible voice - one of purpose and even perspective. Learn: How do you show up - whether introducing yourself at a networking event or on LinkedIn - to stand out and get noticed? How to you become memorable and sought-after? And all in an authentic, rather than 'boastful' way? 
Price:
$10.00 - Non-Member Price
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Not Found
Live Event

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Mandie Fox
Duration:
2 hours
Location:
Waltham, Massachusetts
Short Description:
Please join us for an action-packed couple of hours of the “Powerful Ps” – in person! This will be a great opportunity for both experienced moderators to tune up their skills and newer researchers to get exposed to expert training. We’ll discuss: • Productive Probing – how to best ask non-leading follow up questions, and confirm your understanding without parroting back • Practicing and Perfecting your Projectives – some new ways to get respondents to open up, and how to translate some tried and true in-room projective techniques to the online space • Painful Participants – swap stories about dealing with difficult respondents, and what we did to put them in their place Please come prepared to learn and to share! Lunch will be included, provided by our host Fieldwork Boston. Fieldwork, 890 Winter St, Suite 130, Waltham, MA 02451
Price:
$20.00 - Non-Member Price
Date:

Fri, Sep 13, 2024 - 12:00pm to 02:00pm EDT

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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   11
Categories:
Moderating/Facilitation
Speaker(s):
Jeff Hecker
Duration:
1 Hour 3 Minutes
Format:
Audio and Video
Original Program Date:
Nov 04, 2022
Short Description:
Fields like neuroscience, behavioral economics, and semiotics offer us perspectives on how consumers think. But what about the field of magic? In this session, Jeff will expand upon his fascinating conference presentation and we will discuss how we can improve our moderating taking into consideration what we can learn from magicians about cognitive shortcuts and priming, among other things. In this session, Jeff will expand upon his fascinating conference presentation and we will discuss how we can improve our moderating taking into consideration what we can learn from magicians about cognitive shortcuts and priming, among other things.
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   9
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Lynn Greenberg |  Janet Standen
Duration:
1 Hour 7 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
In order to understand the future of qual, we need to revisit its history. 
Price:
$20.00 - Non-Member Price
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