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Betty Adamou

Founder of Research Through Gaming, ResearchGame Expert and Designer, Author, and Columnist


Betty Adamou is the inventor of ResearchGames™, Founder of Research Through Gaming, and author of highly industry acclaimed book ‘Games and Gamification in Market Research’. Betty is an in-demand designer, and regularly works on behalf of Fortune 500 brands and agencies where she creates engaging and data-driven ‘ResearchGames’. Her games have been played by tens of thousands of people worldwide, and to great user feedback.

Betty has been named “1 of 7 women shaping the future of market research”, a ‘revolutionary’, a ‘pioneer’, and has won multiple awards for her work. She has been interviewed by publications globally on her innovative approach to research - most recently on BBC radio in the UK.

Product Type
On Demand

Ycast: Games Aren’t Just For Entertainment

Total Credits: 1 Advance Credits

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Betty Adamou |  Meghan Lazier, MA
1 hour, 41 Minutes
Audio and Video
Original Program Date:
Aug 13, 2020
Short Description:
Join other students and young professionals to learn how games and gamification can drive high levels of engagement in market research studies and with brands. When you leave this session, not only co...
$0.00 - Non-Member Price

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