Founder of Research Through Gaming, ResearchGame Expert and Designer, Author, and Columnist
Betty Adamou is the inventor of ResearchGames™, Founder of Research Through Gaming, and author of highly industry acclaimed book ‘Games and Gamification in Market Research’. Betty is an in-demand designer, and regularly works on behalf of Fortune 500 brands and agencies where she creates engaging and data-driven ‘ResearchGames’. Her games have been played by tens of thousands of people worldwide, and to great user feedback.
Betty has been named “1 of 7 women shaping the future of market research”, a ‘revolutionary’, a ‘pioneer’, and has won multiple awards for her work. She has been interviewed by publications globally on her innovative approach to research - most recently on BBC radio in the UK.