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On Demand

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
During qualitative interviews, moderators create their own unique introductions that help them start building a connection with their respondents. Those first few minutes set the tone for the entire interview or focus group and are great guidelines for how you want people to engage during the qualitative interview. The video that follows helps provide a few tips to consider for creating your own introduction that matches your style and goals.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Duration:
1 Hour 21 Minutes
Format:
Audio and Video
Original Program Date:
May 04, 2023
Short Description:
Hear from a panel of market researchers who are currently or previously on the client side, some of whom also have current or previous experience as an independent. They'll discuss how things on the client side may be different from what independents expect, surprises they had, how client-side jobs qualitative MR have evolved over time, and what they foresee for the future of qualitative research. There will also be time for observers to ask their own questions.
Price:
$30.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Communication |  Consulting |  Moderating/Facilitation |  Research Design
Speaker(s):
Kathryn Topp |  Doug Guion
Duration:
2 Hours 3 Minutes
Format:
Audio and Video
Original Program Date:
May 05, 2023
Short Description:
For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Average Rating:
   2
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Speaker(s):
Jim Berling
Duration:
3 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
In video #4 we will cover how skilled moderators build rapport during interviews and focus groups. When participants feel safe, and listened to, they drop their barriers, and the truth comes out. Did you ever wonder why you share more with some people than others? Great moderators turn interviews into conversations that open the door for learning and valuable insights.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   12
Categories:
Moderating/Facilitation
Speaker(s):
Danielle Cooley
Duration:
1 Hour 14 Minutes
Format:
Audio and Video
Original Program Date:
Jun 02, 2023
Short Description:
Heard about Card Sorting and Tree Testing but not sure where to start? Ready for a brief immersion in these techniques? This session explores the who, what, when, where and how of Card Sorting and Tree Testing. Great for novices and for intermediate practitioners looking to refine this skillset. Usually a 3-hour interactive workshop, Danielle will condense her share out into a 1-hour pithy session on the principles of these two methods, and allow time for some Q&A.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Average Rating:
   3
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
Questioning skills drive the success of great moderators. By asking open-ended questions a skilled moderator can elicit a deeper understanding of the participant's thoughts, feelings, beliefs, and behaviors. In this video, the 5 “W’s” are discussed as good starting points for asking open-ended questions.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Average Rating:
   1
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
Moderators who excel at asking targeted probing questions, will be able to uncover a deeper level of insights than their peers. There are many types of probing questions. In this video, clarification, elaboration, comparison, and hypothetical questions will be discussed, which will help build the foundation for asking probing questions.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Scott Koenig, MBA |  Jenny Karubian
Duration:
56 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
Price:
$50.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Jill Matthews, MBA |  Kelly Heatly
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
Price:
$50.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Jennifer Cuthill |  Sara Dougherty
Duration:
55 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Curious to learn how you can use digital ethnographies to gain rich insights? Then this session is for you! Jennifer and Sara will share all the practical tips and tricks they have learned over years of conducting digital ethnographies. You will leave the session with the knowledge you need to run a successful digital ethnography study … and you will have another methodology to include as part of your research toolkit!
Price:
$50.00 - Non-Member Price
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