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SummitDisc22

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Project Management |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Video takes your clients on an empathetic and enticing journey inside respondents' struggles, delights, motivations and fears. Incorporating video into your proposals and projects is something every market researcher can do and should consider. Adding video to your research projects does not have to be a headache-filled, time-sucking endeavor.  If done right, it’s bang far outweighs its buck. In this presentation, a professional videographer, editor and documentary filmmaker Anya Zadrozny will detail the things every researcher should consider to identify when and how to create and include video in research projects – from true DIY (just you and things you already own) to a full-scale production (hiring and working with a cameraperson and editor).
Non-Member Price:
$50.00
Price with Discount:
$5.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
How can a brand gain greater access to their consumers and achieve front-row seats into their lives? Imagine an opportunity to wake up with the consumer and be part of their day from the moment they rise until they go to bed; a way to experience in real-time the influences and circumstances that shape consumer decision-making at every touchpoint during the day. WhatsApp has become a preferred form of communication in emerging markets. It is familiar, easily affordable, and accessible (compared to other research platforms). This presentation will demonstrate how one can use WhatsApp as a multidimensional but non-intrusive lens into consumer lives through the use of text, audio, and video connections. The methodology can be leveraged as a continuous ethnography throughout the day. It can give us access to every step in their experience and moments of influence.
Non-Member Price:
$50.00
Price with Discount:
$5.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Duration:
55 minutes
Format:
Audio and Video
Short Description:
Curious to learn how you can use digital ethnographies to gain rich insights? Then this session is for you! Jennifer and Sara will share all the practical tips and tricks they have learned over years of conducting digital ethnographies. You will leave the session with the knowledge you need to run a successful digital ethnography study … and you will have another methodology to include as part of your research toolkit!
Non-Member Price:
$50.00
Price with Discount:
$5.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting
Duration:
55 Minutes
Format:
Audio and Video
Short Description:
The use of Data Visualization for user experience research addresses a perceived need of extending the capabilities of the research team or individual; giving us the ability to display large datasets in insightful ways. Attendees to this talk will delve into learning about how to dimensionalize qualitative transcripts against quantitative survey data through a demonstration of a novel, custom visualization platform built from open-source tools. As researchers, we can begin to expand our skillsets and abilities in common tasks such as segmentation, correlation and pattern recognition. Whereas we will continually advocate for the benefits from the abstraction that Data Visualization provides, ethically, these techniques require a narrative that is constantly being validated through human connection. Our goal for the use of Data Visualization is not to become a shortcut that replaces generative ethnography, but instead positioned as a complementary tool for iterative research cycles.
Non-Member Price:
$50.00
Price with Discount:
$5.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation |  Research Design
Duration:
56 minutes
Format:
Audio and Video
Short Description:
When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
Non-Member Price:
$50.00
Price with Discount:
$5.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Research Design
Duration:
50 minutes
Format:
Audio and Video
Short Description:
Usability testing makes up a tiny fraction of the UX research discipline. More often, UX researchers use techniques such as wizard of oz, contextual inquiries, and Kano analysis to ensure companies solve the right customer problems. Learn about the different types of UX research, when to apply them, and ways to communicate and design actionable insights, such as task analyses and empathy maps. If you’d like to a gain a broad understanding of UX research or learn more about the intersection between UX and product management—this session is for you.
Non-Member Price:
$50.00
Price with Discount:
$5.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Business Practices |  Consulting
Duration:
56 Minutes
Format:
Audio and Video
Short Description:
If “the most human company wins” in our chaotic, competitive marketplace (as Mark Schaefer wrote in Marketing Rebellion), qualitative researchers are well-positioned to help. Whether or not we have a seat at our ideal client’s table, we dwell at the intersection of marketing, strategy, and humanity. Our value is rooted in the connections we form with both our clients and respondents to reveal real-world insights about the human experience. QRCs are wrestling with new realities – such as global business uncertainty, fragmentation in the “insights” space, and in-house DIY research – mostly shaped by the disruption of technology, which makes the job of humanizing business decisions very challenging. These new realities have far-reaching implications for us, demanding that we proactively adapt and create new opportunities and avenues to deliver value to businesses and organizations.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Consulting |  Research Design
Duration:
59 minutes
Format:
Audio and Video
Short Description:
Through this session you will learn how human experience research became the driver of successful new product ideation. We will focus on how we captured and shared the findings from low-budget primary and secondary research to help the client team better empathize with the humans (and their pets) who will be using their products. We will share how we leveraged the insights captured to bring the client team closer to the human truth; and, how we illuminated consumer stories to create custom brainstorming techniques that inspired breakthrough ideas.
Non-Member Price:
$50.00
Price with Discount:
$5.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Duration:
59 minutes
Format:
Audio and Video
Short Description:
Digital innovations have lowered barriers to entry, disrupted once-reliable business models, and dramatically decreased the time it takes for new products to become obsolete. While many organizations are adopting Agile practices, they often fail to grasp the underlying principles needed to see results. Agility is not about doing more faster and cheaper. It is about understanding the market as early as possible, so you can focus on what’s most important. Successful companies engage in continuous conversation with their audience as the foundation of Agile methodologies. In this session, you’ll learn from an early adopter of the Agile movement on how to build a culture of continuous innovation top-down and bottom-up.
Non-Member Price:
$50.00
Price with Discount:
$5.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Communication
Duration:
58 minutes
Format:
Audio and Video
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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