Qcast - B2C Recruiter Panel: How Changes in the Recruiting Landscape are Impacting Participant Quality
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Business Practices | Professionalism
- Speaker(s):
- Christina Anderson | Jennifer Dale | Greg Fain | Rick Weitzer
- Course Level:
- Fundamental
- Duration:
- 1 Hour
Overview
Recruiting the right participants has always been as important as asking the right questions in a qualitative study. While new technologies and digital approaches have expanded our access to potential participants, attracting high-quality respondents – and ensuring they are who they say they are – has become more difficult.
In this panel discussion, we’ll hear from our recruiting partners about changes in the industry, challenges impacting recruitment, and ways recruiters are working to ensure quality participants. We’ll also discuss what’s next for qualitative recruitment and how researchers and recruiters can best work together.
Moderated by Rick Weitzer
Note: This session will be live only. It will not be recorded.
Speaker
Christina Anderson Related Seminars and Products
Senior Director of Recruiting Operations
Sago
Christina has over 26 years of qualitative market research experience. She began her career at Schlesinger Associates (now Sago) and currently serves as Senior Director of Recruiting Operations at Sago, where she collaborates with project managers and recruiters on a daily basis to maintain client satisfaction. She received her B.A. in Psychology from Cedar Crest College (PA), her M.A. in Corporate and Public Communications from Monmouth University (NJ) and her second M.A. in School Counseling from Seton Hall University (NJ).
Jennifer Dale Related Seminars and Products
President & CEO
InsideHeads, LLC
Jen is pioneer in online market research, with extensive experience on both the buyer and service provider (recruiting) sides. She received her BA in Communications and Advertising from Penn State University and her MBA in Business & Marketing from Rider University. Jen developed one of the first web-based online platforms for conducting surveys and focus groups and is the co-author of Qual-Online, The Essential Guide, a popular how-to book for research practitioners.
Greg Fain Related Seminars and Products
Senior Project Director
Echo Market Research
Greg is a seasoned market researcher with 30 years of experience on both the agency and supplier side. He has a strong background in both qualitative and quantitative research among consumers and B2B in a wide range of industries – with a strong focus on international work. He continually seeks out new innovations and challenges in this industry. He currently is the department head of the Bids Team at Echo Market Research.
Rick Weitzer Related Seminars and Products
Principal
Prell Organization
Rick Weitzer is Principal of the Prell Organization, a marketing research consulting firm that uses qualitative and quantitative research methods to help its clients see their brands more clearly. Rick received his M.S. in Urban Studies from Cleveland State University and a B.A. in Psychology from Case Western Reserve University. He currently is an Adjunct Associate Professor at Webster University, teaching marketing research to graduate and undergraduate students, and is co-chair of QRCA’s Academic Special Interest Group.
