Total Credits: 1 Advance Credits
Henrique Savelsberg is Dutch native with close to 25 years experience in developing/managing international market research studies, recently also more UX research studies. Henrique moderates mainly in Dutch and English language, provides qualitative and strategic market research across the globe with particular focus on Europe and (SE) Asia. Henrique offers B2B and B2C research with sector experience specifically in air travel/tourism, F&B/Foodservice, FMCG, technology, financial services and Industrial/B2B strategic market research.
Brian Loeb is originally from the US but has lived in Spain for nearly 25 years and is bilingual in Spanish and English. He has experience in strategy, marketing and market research, and conducts qualitative, quantitative and UX research across the English and Spanish-speaking worlds, with a focus on CPG , Tech and Telco, and Financial Services.
Lara Fordis (panelist) is a consumer insights expert and market research strategist who designs and executes outside-the-box solutions for clients that improve and prioritize business areas, ranging from product development to marketing and brand optimization. With over 25 years of CPG qualitative and over 15 years of quantitative market research experience, she uses innovative approaches from a range of methodologies to gather insights to guide smarter, data-driven decision making.
Since 2019, Lara has been turned to as a go-to resource for consumer insights for cannabis products, cannabis-related accessories, and ancillary businesses. Her work spans across multiple methodologies from focus groups with consumers to online surveys to in-person and at-home product testing. In her work with cannabis companies and clients of all stages and sizes, she serves as a strategic thought-partner, developing research plans that provide the foundation for actionable, results-driven outcomes. Her mission is to help cannabis businesses of all sizes, stages and degrees and market research savvy use market research rather than solely relying on hunches to confidently make important business decisions.
Bronwen believes that every person has a unique and compelling story to share. She thrives on uncovering the human perspectives and motivations that shape decision-making and behavior. Since joining Upwords in 2012, Bronwen has been a vital part of a team dedicated to helping brands forge authentic human connections; Upwords exists to help spark insights that inspire in the areas of strategy, innovation, communications, and experiences.
As a seasoned and dynamic moderator, Bronwen has honed her expertise conducting qualitative research in the cannabis industry with consumers in both Canada and the US. Her own experiences conducting qual at the onset of federal legalization of cannabis in Canada offered especially offered rich learning opportunities. She looks forward to exploring the experiences others have had in this category as moderator of the November QCAST.
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