Total Credits: 1 Advance Credits
In 2024, Gen Z will be 70 million strong and is expected to outnumber boomers in the workforce. This represents a huge cultural shift as Gen Z brings different views, perspectives, attitudes and beliefs than prior generations.
In this Qcast, we’ll look at how Gen Z navigates the world differently. We’ll explore how this generation prioritizes their own worldview, adapts to change, and filters their lives through a digital lens. We’ll discuss the origins and drivers of these differences and what they mean for marketers and researchers. Attendees will come away with a deeper understanding of nuances of Gen Z and practical tips for engaging and marketing to this elusive generation.
Gary Rudman of GTR Consulting has been a trailblazer in the realm of online and in-person custom qualitative research for over 30 years. His expertise centers around the dynamic and ever-evolving cohorts of Gen Alpha, Gen Z, and Millennials. With a portfolio spanning hundreds of projects, Gary has excelled in a wide spectrum of research domains encompassing exploratory, concept, advertising, packaging, consumer journeys, and play and usage test research projects.
Gary’s diverse clientele hails from virtually every sector, including technology, video games, entertainment, automotive, toys, consumer packaged goods, beverages, food/snacks/candy, personal care products, retail, fashion, and even social marketing initiatives aimed at critical causes such as anti-tobacco advocacy and sexual assault prevention.
Gary Rudman's lasting impact is marked by his continuous dedication to delivering unparalleled insights and strategic guidance, navigating the nuanced preferences and behaviors of kids, teens and young adults.
Qcast - Evolving the Participant-Researcher Dynamic: Exploring the qualitative research experience through the eyes of a participant
Fri, Mar 15, 2024 - 10:00am to 11:00am CDT