Total Credits: 1 Advance Credits
In 2024, Gen Z will be 70 million strong and is expected to outnumber boomers in the workforce. This represents a huge cultural shift as Gen Z brings different views, perspectives, attitudes and beliefs than prior generations.
In this Qcast, we’ll look at how Gen Z navigates the world differently. We’ll explore how this generation prioritizes their own worldview, adapts to change, and filters their lives through a digital lens. We’ll discuss the origins and drivers of these differences and what they mean for marketers and researchers. Attendees will come away with a deeper understanding of nuances of Gen Z and practical tips for engaging and marketing to this elusive generation.
For over 20 years, Gary Rudman, the founder and president of GTR Consulting, has been conducting research on young consumers for clients.
He has experience with a wide variety of market research methodologies, and has conducted hundreds of focus groups for companies in verticals including retail, fashion, packaged goods, personal care, insurance, telecommunications, technology, video gaming, web design, media, beverages, and social marketing.
Gary regularly provides insights about younger consumers to media outlets, and has been quoted in the New York Times, the Washington Post, the International Herald Tribune, BrandWeek, MediaWeek, and regional newspapers across the country.
Prior to founding GTR Consulting, Gary was a planner for Foote, Cone and Belding and J. Walter Thompson and director of qualitative research for Teenage Research Unlimited.
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