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QRCA Mini Grant

Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Duration:
2 Hours
Short Description:
This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Non-Member Price:
$125.00
Price with Discount:
$0.00
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On Demand

Average Rating:
   69
Duration:
2 Hours 42 Minutes
Format:
Audio and Video
Short Description:
This day will be focused on applying AI during fieldwork to help inform and spark conversations with research participants.
Non-Member Price:
$125.00
Price with Discount:
$0.00
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On Demand

Average Rating:
   69
Duration:
2 Hours 48 Minutes
Format:
Audio and Video
Short Description:
This day will be focused on introducing AI to qualitative researchers and how it might be applied in the proposal and pre-field planning stages.
Non-Member Price:
$125.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Duration:
1 hour
Format:
Audio and Video
Short Description:
The recent initial surge in popularity of Open AI's ChatGPT and consequential growth of Large Language Models (LLMs) and the recently released multi-modal GPT-4o has brought the concept of prompt engineering into the spotlight, raising important questions about its potential to augment many different parts of our jobs, including some of the common applications in user research such as summarization and synthesis.    In this QCast, we will delve into the world of conversational AI assistants and explore the potential biases, limitations, and characteristics of typical AI tools available in the mainstream today to offer some insights for qualitative researchers seeking to improve their interactions with these tools, and discuss the challenges and opportunities presented by these AI assistants.     In this session, we’ll learn how to navigate potential pitfalls, enhance our prompt engineering skills, and discover creative ways to adapt digital assistants to existing processes. Attendees w
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Average Rating:
   5
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Duration:
3 Hours
Format:
Audio and Video
Short Description:
Give a researcher a tool, and they solve a problem for a day. Teach a researcher to use AI, and they innovate for a lifetime." Join the Canadian Chapter of QRCA on June 21st for a transformative live session where top qualitative researchers will design, execute, and report on a real project—all within just three hours utilizing publicly available AI tools. This session isn’t just a talk; it’s a hands-on, active experience that transforms theory into practice in real time. Everyone will take part. No one will walk away without a new perspective on what is possible. No prior knowledge of AI is needed.
Non-Member Price:
$50.00
Price with Discount:
$0.00
More info » Save for Later
On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
   1
Categories:
Professionalism |  Moderating/Facilitation |  Communication
Duration:
1 hour
Format:
Audio and Video
Short Description:
Like the broader society in which we operate, qualitative research seems designed for and by extroverts. This is true in both the experiences of the research participants and qualitative research practitioners. Recent studies have shown introverts are often more thoughtful, analytical, and reflective people and as such are potential sources of insight, subtlety, and nuance. Our industry and the users of our research cannot afford to exclude the unique contributions of introverts.  This session will be interactive and personal. Whether we’re an introvert, extrovert or somewhere in between, we will learn about our own personalities and working styles.  We will also take a close look at qualitative research itself. 
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Categories:
Consulting |  Communication
Duration:
6 Minutes
Format:
Audio and Video
Short Description:
What’s all the latest buzz about hybrid approaches to research? By combining qualitative and quantitative research we are blending the best of both worlds. It’s a dynamic approach that allows us to uncover insights that are both statistically robust and emotionally resonant—a true win-win. In this video, Kendall will share a few of her secret ingredients for leveraging hybrid-based research approaches.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Duration:
1 hour
Format:
Audio and Video
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation
Duration:
1 Hour 30 Minutes
Format:
Audio and Video
Short Description:
The Blob Tree is a frequently used projective exercise in qualitative research. This is a great opportunity to learn all about using Blobs directly from the creator!
Non-Member Price:
$50.00
Price with Discount:
$0.00
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On Demand

Average Rating:
   1
Categories:
Consulting |  Communication
Duration:
4 Minutes
Format:
Audio and Video
Short Description:
Communication with our client-side partners is the key to success for any project. But what do our partners expect and want from us as QRC’s. Watch our latest video short where Laura Taylor shares her top 10 list of tips from the trenches based on her experiences over the last 20+ years leading client-side insights departments.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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