START TIME: 8:00 am US Pacific Time
AI's Impact on our Industry + Qual - Ray Poynter (8:10 - 8:40 am PT)
How to Apply AI to Qual Data Better Accuracy | Paula Kramer (July 22; 8:40-8:55am PT)
Join Paula Kramer, VP of Project Management and Qualitative Strategist at Aha Insights Technology, for a practical how-to session that delves into the dynamic intersection of artificial intelligence (AI) and qualitative research based on real-world experiences.
This comprehensive session aims to equip researchers with a practical understanding of how AI’s transformative power generates unprecedented efficiency to significantly reduce the time required for data analysis, enhances data accuracy, and expedites the extraction of more meaningful insights from large volumes of unstructured data. Paula will share AI’s capabilities to enable richer sentiment analysis and uncover hidden patterns that allow researchers to connect the unseen dots within qualitative data sets.
Key Takeaways:
Discover how to use AI to reduce analysis time by 50%+ and get better insights.
Learn how to validate and gain confidence in AI-generated results.
Understand how to leverage the “human touch” to utilize AI most effectively.
Beyond the Hype: Demystifying AI for Practical Market Research – Alok Jain (8:55-9:25 am PT)
Discover the inner workings of AI, its strengths, and weaknesses compared to traditional human approaches. We'll explore real-world examples and assess whether AI is the right fit for AI-moderated interviews and other market research applications. Don't miss out on understanding how AI can transform your research strategies!
Networking Break (July 22; 9:25 - 9:55 am PT)
From Bias to Brilliance: How AI is Transforming the Screening Questionnaire Process - André Sanabia Johnston (9:55 - 10:25 am PT)
Developing effective screening questionnaires is a critical step in conducting successful qualitative research studies. However, the process of creating these questionnaires can be time-consuming and prone to human error. In this presentation, we will explore how artificial intelligence (AI) can be leveraged to streamline the development of screening questionnaires. We will discuss best practices and tools for training an AI model using past screener questions to develop future ones, as well as how to leverage AI to help set up soft quotas and test logic within your screener. We will also explore how AI can help identify potential biases in screening questions and improve the accuracy of industry specific questions. Additionally, we will demonstrate how to use screener data to identify the most unique group to seat in group discussions. During this session, we will cover two popular platforms for leveraging AI in screening questionnaire development: the free version of ChatGPT and the paid version, as well as Copilot. By the end of this presentation, attendees will have a better understanding of how AI can be used to simplify the screening questionnaire development process, saving time and reducing errors. Please join us in exploring the ways in which AI is revolutionizing the screening questionnaire process.
Qualzy - All Things Pickleball! (July 22; 10:25 - 10:50 am PT)
| Leveraging AI to Transform the Screening Questionnaire Process - Sanabia Johnson (1.71 MB) | Available after Purchase | ||
| AI’s Likely Impact on Qual Research: insights, and especially qual - Ray Poynter (9.15 MB) | Available after Purchase | ||
| Beyond the Hype: Demystifying AI for Practical Market Research - Alok Jain (18.82 MB) | Available after Purchase | ||
André Sanabia Johnston is a Qualitative Research Director at PSB, based in Washington, DC. He has 7+ years of experience as a researcher and moderator on hard-to-reach segments – particularly with US Hispanic/Latinos, LGBTQ, and gen-Z consumers – and translating qualitative research and analysis into strategy-oriented deliverables for clients across a wide variety of industries. He functions as a true strategic partner, involved in all stages of the qualitative research design process from understanding client needs to develop a sound methodological approach, to discussion guide development and moderation.
André holds two RIVA Institute moderation training certificates and was a recipient of the Young Professionals Award from the QRCA in 2020. He received his B.A. from The University of Virginia, double-majoring in Economics and Women, Gender & Sexuality Studies and holds a Master’s in Business Administration from The George Washington University.
With nearly three decades of experience in Product Research, Alok has worked with renowned organizations such as Capital One, Centene, and the World Bank. Complementing his extensive research background, he also possesses 6 years of expertise in Machine Learning. Driven by a passion for research and design, Alok is committed to developing innovative technologies that empower researchers and enable them to deliver greater value.
return to qrca.org