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Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Duration:
- 1 Hour 54 Minutes
- Format:
- Audio and Video
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Non-Member Price:
- $125.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Duration:
- 1 hour
- Format:
- Audio and Video
- Short Description:
- In this Qcast we’ll speak with a panel of design thinking professionals who will share design thinking methodologies to integrate in your practice and enhance it. We will walk through the research process and address how each aspect can be bolstered with design thinking methodologies. We will start at the very beginning, addressing how design thinking can refine and reframe the project’s scope and connect with users in innovative ways. We’ll also discuss how storytelling can be used in presentations and explore interactive co-creation sessions. Each method will be paired with practical examples.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Duration:
- 1 Hour 53 Minutes
- Format:
- Audio and Video
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Non-Member Price:
- $125.00
- Price with Discount:
- $0.00
Total Credits: 10
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Duration:
- 5 modules, 10 hours of learning (2 hours each)
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Non-Member Price:
- $399.00
- Price with Discount:
- $12.75
Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Duration:
- 2 Hours 4 Minutes
- Format:
- Audio and Video
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Non-Member Price:
- $125.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Duration:
- 1 hour
- Format:
- Audio and Video
- Short Description:
- Speaking at conferences can be extremely beneficial to career development, yet many qualitative researchers newer in their careers may find it intimidating or assume they don’t have a topic worth submitting. But your voice matters, and the industry wants to hear from YOU! In this Qcast, seasoned conference speakers and industry experts Chris Hauck and Marta Villanueva will demystify the process of turning your unique ideas and new perspectives into opportunities to get your voice heard and build your visibility in the industry. Whether you’re new to the industry or looking to take your career to the next level, this session will help you discover how to turn your passions, ideas and distinctive experiences into compelling conference proposals and presentations. We’ll practice fleshing out ideas together and clearly define the "what's in it for you" of conference speaking.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Categories:
- Project Management | Communication
- Duration:
- 5 Minutes
- Format:
- Audio and Video
- Short Description:
- This video will explore what happens with an internal team or even a team of qualitative partners to launch a qualitative research project with some of the important must-do’s with all the team members from project manager to moderator partners. This will also explore key potential communication issues and tips/tricks on how to get everything together for a successful product launch, so team members are on the same page with expectations and next steps.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- 131
- Duration:
- 2 Hours 42 Minutes
- Format:
- Audio and Video
- Short Description:
- This day will be focused on applying AI during fieldwork to help inform and spark conversations with research participants.
- Non-Member Price:
- $125.00
- Price with Discount:
- $0.00
- Average Rating:
- 131
- Duration:
- 2 Hours 48 Minutes
- Format:
- Audio and Video
- Short Description:
- This day will be focused on introducing AI to qualitative researchers and how it might be applied in the proposal and pre-field planning stages.
- Non-Member Price:
- $125.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Duration:
- 1 hour
- Format:
- Audio and Video
- Short Description:
- The recent initial surge in popularity of Open AI's ChatGPT and consequential growth of Large Language Models (LLMs) and the recently released multi-modal GPT-4o has brought the concept of prompt engineering into the spotlight, raising important questions about its potential to augment many different parts of our jobs, including some of the common applications in user research such as summarization and synthesis. In this QCast, we will delve into the world of conversational AI assistants and explore the potential biases, limitations, and characteristics of typical AI tools available in the mainstream today to offer some insights for qualitative researchers seeking to improve their interactions with these tools, and discuss the challenges and opportunities presented by these AI assistants. In this session, we’ll learn how to navigate potential pitfalls, enhance our prompt engineering skills, and discover creative ways to adapt digital assistants to existing processes. Attendees w
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 including 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Professionalism | Moderating/Facilitation | Communication
- Duration:
- 1 hour
- Format:
- Audio and Video
- Short Description:
- Like the broader society in which we operate, qualitative research seems designed for and by extroverts. This is true in both the experiences of the research participants and qualitative research practitioners. Recent studies have shown introverts are often more thoughtful, analytical, and reflective people and as such are potential sources of insight, subtlety, and nuance. Our industry and the users of our research cannot afford to exclude the unique contributions of introverts. This session will be interactive and personal. Whether we’re an introvert, extrovert or somewhere in between, we will learn about our own personalities and working styles. We will also take a close look at qualitative research itself.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
- Average Rating:
- 6
- Categories:
- Analysis & Reporting | Communication | Moderating/Facilitation | Research Design
- Duration:
- 3 Hours
- Format:
- Audio and Video
- Short Description:
- Give a researcher a tool, and they solve a problem for a day. Teach a researcher to use AI, and they innovate for a lifetime." Join the Canadian Chapter of QRCA on June 21st for a transformative live session where top qualitative researchers will design, execute, and report on a real project—all within just three hours utilizing publicly available AI tools. This session isn’t just a talk; it’s a hands-on, active experience that transforms theory into practice in real time. Everyone will take part. No one will walk away without a new perspective on what is possible. No prior knowledge of AI is needed.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
- Average Rating:
- 1
- Categories:
- Consulting | Communication
- Duration:
- 6 Minutes
- Format:
- Audio and Video
- Short Description:
- What’s all the latest buzz about hybrid approaches to research? By combining qualitative and quantitative research we are blending the best of both worlds. It’s a dynamic approach that allows us to uncover insights that are both statistically robust and emotionally resonant—a true win-win. In this video, Kendall will share a few of her secret ingredients for leveraging hybrid-based research approaches.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Research Design | Moderating/Facilitation
- Duration:
- 1 hour
- Format:
- Audio and Video
- Short Description:
- The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1.5 Advance Credits
- Average Rating:
- 4
- Categories:
- Moderating/Facilitation
- Duration:
- 1 Hour 30 Minutes
- Format:
- Audio and Video
- Short Description:
- The Blob Tree is a frequently used projective exercise in qualitative research. This is a great opportunity to learn all about using Blobs directly from the creator!
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
- Average Rating:
- 2
- Categories:
- Consulting | Communication
- Duration:
- 4 Minutes
- Format:
- Audio and Video
- Short Description:
- Communication with our client-side partners is the key to success for any project. But what do our partners expect and want from us as QRC’s. Watch our latest video short where Laura Taylor shares her top 10 list of tips from the trenches based on her experiences over the last 20+ years leading client-side insights departments.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design | Moderating/Facilitation
- Duration:
- 1 hour
- Format:
- Audio and Video
- Short Description:
- A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium. In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Moderating/Facilitation | Professionalism
- Duration:
- 1 Hour 1 Minutes
- Format:
- Audio and Video
- Short Description:
- What is the purpose of your follow-up questions? Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer? Learn about this and other traps that intervene with asking the most useful follow-up questions. What are the origins of RIVA’s saying “probe till you puke?” And more about what’s so bad about asking someone ‘why’ they said or did something?
- Non-Member Price:
- $75.00
- Price with Discount:
- $0.00
Total Credits: 0 Advance Credits
- Average Rating:
- 6
- Categories:
- Consulting
- Duration:
- 2 Minutes
- Format:
- Audio and Video
- Short Description:
- Becoming a great moderator starts with understanding the needs of your stakeholders and learning how they will use this information to make more informed decisions. We need to moderate and gather information from our stakeholders, our research participants, and then help guide them on how to leverage the insights we uncovered to support their business decisions. Let’s become that go to consultant and business partner not just an order taker!
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: .75 Advance Credits
- Average Rating:
- 3
- Categories:
- Business Practices | Communication
- Duration:
- 46 Minutes
- Format:
- Audio and Video
- Short Description:
- Gone are the days when being an "expert" in your field was enough to get noticed. Today, our world is craving a more human side of business - one in which leaders and business owners have more of an authentic and visible voice - one of purpose and even perspective. Learn: How do you show up - whether introducing yourself at a networking event or on LinkedIn - to stand out and get noticed? How to you become memorable and sought-after? And all in an authentic, rather than 'boastful' way?
- Non-Member Price:
- $10.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Moderating/Facilitation | Professionalism
- Duration:
- 1 Hour 1 Minutes
- Format:
- Audio and Video
- Short Description:
- What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
- Non-Member Price:
- $75.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Categories:
- Communication | Consulting
- Duration:
- 51 Minutes
- Format:
- Audio and Video
- Short Description:
- Mark you calendars for the first Qually Talk of 2024! This will be a fun, informal discussion about making the most of your conference experience. Open to both QRCA Annual Conference first-timers and seasoned veterans, this free event will provide a great opportunity to make connections with fellow attendees, share stories about past conferences, and learn what to expect in Denver.
- Average Rating:
- Not yet rated
- Short Description:
- Non-QRCA activities may also count toward Advance status. To qualify, these events must have content that is relevant specifically to the practice of qualitative research. To apply for Non-QRCA Advance points go here: https://www.qrca.org/page/advance_program
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 8
- Categories:
- Communication | Moderating/Facilitation
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidates and issues. In this Qcast, we’ll take a look under the hood of political focus groups with Rich Thau, moderator of the Swing Voter Project. We’ll see and hear from Rich about how he conducts and reports on his monthly focus groups with swing voters. He’ll discuss tips and learnings from his years of moderating these focus groups, including how he maintains his cool when discussing highly emotional topics. For qualitative researchers, the Swing Voter Project is a rare opportunity to watch a colleague conduct focus groups. Attendees will come away with a greater understanding of the process and learnings that can be applied to other types of research.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 16
- Categories:
- Business Practices | Research Design
- Duration:
- 59 Minutes
- Format:
- Audio and Video
- Short Description:
- Couldn’t travel to Lisbon for the Worldwide Conference? We’re bringing a taste of Lisbon to you! In this Qcast, we’ll explore two topics from the Lisbon conference: First we’ll look at how virtual and in-person environments influence response and highlight different aspects of participant identity. Then we’ll explore practical learnings from psychoanalytic approaches and ways that we can create space for participants to discover and share their unconscious thoughts in a deeply authentic and honest way. Attendees will come away with a greater understanding of the participant psyche and the impact that different research methodologies and approaches can have.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00