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QRCA's Featured Events

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UPCOMING EVENTS

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June BizDev Mastermind Meeting

Fri, Jun 27, 2025 - 9:00 AM to 10:00 AM PDT

Total Credits: 0 Advance Credits

Webinar
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Qcast - AI Isn’t Taking Your Job - It’s Changing It: The Evolving Role of Qualitative Researchers

Wed, Jul 09, 2025 - 11:00 AM to 12:00 PM CDT

Yogesh Chavda

Total Credits: 1 Advance Credits

Webinar
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AI Persona Agents: The Tool You Should Be Using | Pharma/Healthcare SIG

Thu, Jul 10, 2025 - 1:00 PM to 1:45 PM EDT

Jason Kramer, BA

Total Credits: 1 Advance Credits

Webinar
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Water Cooler Talk (July)

Thu, Jul 17, 2025 - 10:00 AM to 11:00 AM PDT

Dean Stephens

Total Credits: 0 Advance Credits

Webinar
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Philly Chapter Summer Social

  Thu, Jul 17, 2025 - 5:00 PM to 7:00 PM EDT

Total Credits: 0 Advance Credits

Live Event

Showing 1 to 5 of 8 entries

All Courses

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Live Event

Total Credits: 3 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Moderating/Facilitation |  Professionalism
Speaker(s):
Ari Kenney
Duration:
3 Hours
Location:
Blackhawk Country Club - Danville, California
Short Description:
Join us for a transformative workshop designed to enhance your research skills by embracing the principles of DEIB (Diversity, Equity, Inclusion, and Belonging). This interactive session is crafted to help you connect meaningfully with individuals from different cultural backgrounds and ensure that diverse consumers have a positive experience, ultimately leading to more profound and actionable insights.
Price:
$125.00 - Non-Member Price
Date:

Fri, Aug 01, 2025 - 9:00 AM to 12:00 PM PDT

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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design
Speaker(s):
Jason Kramer, BA
Duration:
45 Minutes
Short Description:
Curious about AI but unsure how it fits into market research? This session unpacks the real value of AI Persona Agents—agents that are trained to represent a segment or persona. You'll get a practical crash course on where these tools shine, where they fall short, and how they can improve our human-based research. We’ll share best practices for working with AI-generated persona agents, and walk through a detailed case study from a project that shows how one MedTech company built and used an AI-generated physician persona.
Price:
$0.00 - Non-Member Price
Date:

Thu, Jul 10, 2025 - 1:00 PM to 1:45 PM EDT

More info » Save for Later Register
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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Yogesh Chavda
Duration:
1 Hour
Short Description:
AI isn’t taking the jobs of qualitative researchers—it’s transforming them.
Price:
$0.00 - Non-Member Price
Date:

Wed, Jul 09, 2025 - 11:00 AM to 12:00 PM CDT

More info » Save for Later Register
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Program

Total Credits: 9 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Zontziry Johnson |  Amy Basile |  Emily Breay |  Silvana di Gregorio |  Justin Hendricks |  Ivayana Abdi |  Marilisa Beatty, MA |  ....
Duration:
3 hours per day
Short Description:
Join us for three fast-paced, high-impact virtual days focused on the tools, trends, and tech reshaping qualitative research. From AI-powered moderation to hands-on workflow hacks, this is your chance to explore what’s new, what’s next, and what’s actually working in the field.
Price:
$150.00 - Non-Member Price
Date:

Tue, Jul 29, 2025 - 10:00 AM to Thu, Jul 31, 2025 - 1:00 PM CDT

Schedule at a glance
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Webinar

Total Credits: 0 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting
Speaker(s):
Dean Stephens
Duration:
1 Hour
Short Description:
These 'Water Cooler Talks' will be an open forum to discuss anything that's on your mind related to our industry, our jobs, our companies, and how to balancing all of it! Join us for our inaugural 'Qual Water Cooler Talk' on July 17th, 2025.
Date:

Thu, Jul 17, 2025 - 10:00 AM to 11:00 AM PDT

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Webinar

Total Credits: 0 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting |  Professionalism |  Project Management
Duration:
1 Hour
Short Description:
*Join Us for our June Meeting* Don't miss your chance to be part of this exclusive Mastermind Group. Space is limited, so register now to secure your spot.
Date:

Fri, Jun 27, 2025 - 9:00 AM to 10:00 AM PDT

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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Duration:
45 Minutes
Short Description:
Coffee Chat July 18th from 9-9:45am
Date:

Fri, Jul 18, 2025 - 9:00 AM to 9:45 AM EDT

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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Michele Ronsen
Duration:
56 Minutes
Format:
Audio and Video
Original Program Date:
Apr 09, 2025
Short Description:
Data is everywhere, but without data literacy, misinformation, misinterpretation, and poor decision-making result. Researchers play a critical role in bridging the gap between data and meaningful understanding. This session explores why data literacy is essential today, how we can collectively foster a more data-literate society, and the role organizations like QRCA can play in educating the broader public. Attendees will leave with actionable strategies to advocate for data literacy, empower stakeholders, and drive better, more informed decision-making.
Price:
$25.00 - Non-Member Price
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   12
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Chris Hauck
Duration:
59 Minutes
Format:
Audio and Video
Original Program Date:
Mar 12, 2025
Short Description:
On March 12, QRCA member Chris Hauck will present his innovative method to conduct in-person ethnographic studies. Using discretely hidden recording equipment in public spaces, (visible only to his participants), Chris captures their reactions in a completely natural environment. This allows Chris to report on observed behavior rather than reported behavior.
Price:
$25.00 - Non-Member Price
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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour
Short Description:
Moderator Neutrality: Avoiding Trigger Points When the Moderator is Emotionally Attached to the Topic. We've all heard the phrase that moderators should be neutral in their approach to the topic and refrain from letting our emotional baggage interfere with obtaining the data. But what does neutral mean?  How do we maneuver around our very human traits of having a point of view about the findings or what we wish the outcome would be on behalf of our clients?  What do we do when we have opinions on topics or when it is emotionally triggering? This webinar will answer those questions. 
Price:
$75.00 - Non-Member Price
Date:

Fri, Sep 12, 2025 - 11:00 AM to 12:00 PM CDT

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