Qcast: Gen Alpha: Who Are They? What Will They Do Differently? Why It Matters.

Gen Alpha is bringing back the ‘mall rat’ phenomena. Gen Alpha thinks ‘Friends’ TV show is their show because it shows what life was like way back when coffee and a close-knit group of friends could solve any problem. Pam Goldfarb Liss will walk you through the mirky yet sunny world of these young people whose eldest members are now turning 16 years old! (According to several popular generational sources; Gen Alpha is born 2010 to 2024). In this Qcast, Pam will introduce you to what matters to Gen Alpha and explore what marketers--and most importantly qualitative research--should consider as this very important cohort grows into adulthood.

In this Qcast, we will examine:

• How Gen Alpha is different than other generations before them
• Gen Alpha’s frame of reference and why this matters
• What makes Gen Alpha get excited and why?
• The importance of Gen Alpha in our qualitative research world as we look to recruit and engage them in our market research studies