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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Duration:
26 Minutes
Format:
Audio and Video
Short Description:
Most market researchers play an important role in one or two phases of the innovation process, but they rarely get to experience all phases. This session will feature a case study highlighting how our team implemented the complete Human-Centered Design (HCD) process – virtually. We harnessed HCD methodologies and digital tools to collaborate online and interview a range of experts and consumers, all with no budget. By leveraging tools such as MURAL, Slack, Google Forms, Zoom, and Otter.ai we successfully conducted research, synthesized learnings, brainstormed ideas, developed solutions, and identified potential partners for implementation. You’ll see how a team of four women with varied experience used diversity of thought to approach the important issue of harassment and discrimination in a new way.
Base Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   15
Categories:
Communication |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Search Description:
As researchers and marketers, we know that perspective can drive insight and that the ability to change your perspective is critical to capture the entire picture. This session will review the importance of perspective and different techniques to actively use perspective as a research tool. We will share tips and tools for: discerning your own perspective, uncovering the perspective of respondents; and, better understanding the perspective of your colleagues, clients or team. In addition to the presentation, there will be small group hands-on exercises and large group debrief discussions about ways the exercises can be utilized in your own work. About the Series: For Curated Creativity Conversations, we specially curate content and lead discussions about creative tools and techniques, ideas, and inspirations that will impact your business, your research, and your life.
Short Description:
The C&I SIG leaders are excited to announce our first live speaker as part of our new interactive series, Curated Creativity Conversations. Chelle Precht will host “Perspective: Is It a Fluke?” a 90 - minute session on November 16, 2022 at 10 AM Pacific/1 PM Eastern via Zoom. The event is free and exclusively for QRCA members.

On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices
Duration:
34 Minutes
Format:
Audio and Video
Short Description:
Ask yourself this question—are you and your team ready, informed, and equipped to meet the changing demography, the cultural evolution and its challenges head-on?
Base Price:
$20.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Research Design
Duration:
24 Minutes
Format:
Audio and Video
Short Description:
UX and Qualitative research often assumed to be part of the same job, simply a difference in specialism, but people are beginning to question this assumption. This seems like a good time to explore whether the two are, like qualitative and quantitative, discrete disciplines demanding different skills, talents and even personality types.
Base Price:
$20.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation |  Professionalism
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Short Description:
What is the purpose of your follow-up questions? Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer? Learn about this and other traps that intervene with asking the most useful follow-up questions. What are the origins of RIVA’s saying “probe till you puke?” And more about what’s so bad about asking someone ‘why’ they said or did something?
Base Price:
$75.00
Price with Discount:
$0.00

On Demand

Total Credits: 0 Advance Credits

Average Rating:
   1
Categories:
Consulting
Duration:
2 Minutes
Format:
Audio and Video
Short Description:
Becoming a great moderator starts with understanding the needs of your stakeholders and learning how they will use this information to make more informed decisions.  We need to moderate and gather information from our stakeholders, our research participants, and then help guide them on how to leverage the insights we uncovered to support their business decisions.  Let’s become that go to consultant and business partner not just an order taker!
Base Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Business Practices |  Consulting
Duration:
56 Minutes
Format:
Audio and Video
Short Description:
If “the most human company wins” in our chaotic, competitive marketplace (as Mark Schaefer wrote in Marketing Rebellion), qualitative researchers are well-positioned to help. Whether or not we have a seat at our ideal client’s table, we dwell at the intersection of marketing, strategy, and humanity. Our value is rooted in the connections we form with both our clients and respondents to reveal real-world insights about the human experience. QRCs are wrestling with new realities – such as global business uncertainty, fragmentation in the “insights” space, and in-house DIY research – mostly shaped by the disruption of technology, which makes the job of humanizing business decisions very challenging. These new realities have far-reaching implications for us, demanding that we proactively adapt and create new opportunities and avenues to deliver value to businesses and organizations.
Base Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information.
Base Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Duration:
1 Hour 4 Minutes
Format:
Audio and Video
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, help quallies go deeper to get better information from respondents, and enhance the way focus groups are run. Register today for all three for the best rate!
Base Price:
$75.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Rappers + Researchers + Realities will discuss unconscious bias as it relates to understanding humans in an evolving qualitative research landscape. Leveraging often-misunderstood rap culture, this discussion will show how rappers and qualitative researchers use a surprisingly similar approach in connecting authentically with their respective audiences.
Base Price:
$50.00
Price with Discount:
$0.00

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