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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Moderating/Facilitation |  Professionalism
Duration:
1 Hour 3 Minutes
Format:
Audio and Video
Short Description:
Definitions for Interventions/Projective Techniques. Are they the same? What is the goal when doing interventions? Tips for creating interventions and running them smoothly. How elaborate do they need to be? How to handle the time crunch and the feeling there’s not enough time to properly do an activity. Best practices for using an activity in a research interview.
Base Price:
$75.00
Price with Discount:
$0.00
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On Demand

Total Credits: 3 Advance Credits

Average Rating:
   9
Categories:
Business Practices |  Consulting |  Project Management |  Research Design
Duration:
2 Hours 57 Minutes
Format:
Audio and Video
Short Description:
We are hearing a great deal about AI (artificial intelligence) lately, and many colleagues are asking how it might impact our work as qualitative researchers.
Base Price:
$75.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation |  Professionalism
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Short Description:
What is the purpose of your follow-up questions? Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer? Learn about this and other traps that intervene with asking the most useful follow-up questions. What are the origins of RIVA’s saying “probe till you puke?” And more about what’s so bad about asking someone ‘why’ they said or did something?
Base Price:
$75.00
Price with Discount:
$0.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation |  Professionalism
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Short Description:
What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
Base Price:
$75.00
Price with Discount:
$0.00
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Program

Total Credits: 3 Advance Credits

Average Rating:
   19
Categories:
Analysis & Reporting |  Consulting
Duration:
3 hours
Short Description:
Future Focus: Keeping Up with Consumers Amid Uncertainty will provide a look at key market issues facing consumers worldwide, and the impact this has on how we conduct and analyze qualitative research.
Base Price:
$69.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices
Duration:
59 minutes
Format:
Audio and Video
Short Description:
During this session, we’ll discuss how to position yourself (note: you don’t HAVE to focus on a specific industry if you don’t want to!), whom to target, and the wide variety of marketing options available to you and how to choose which to focus on. 
Base Price:
$50.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Duration:
1 Hour
Format:
Audio and Video
Short Description:
What happens when you bring the sharing economy to the world of research?  Exciting things happen.  This presentation will show qualitative researchers how to think creatively (and practically!) about using alternative venues for conducting qualitative research.  We will explore how platforms such as AirBnB and Peerspace can be invaluable options to find the perfect spot to host a session, and we’ll talk about the ways to ensure that a project is a success once you identify the right non-traditional location.  The session will draw upon the real-world experiences of the presenters using unique spaces to conduct qualitative research. Among those experiences will be a case study in the snacking category, where an LA mansion proved to be the ideal setting for three days of focus groups and client innovation sessions for a start-up client on a budget, leading to the development of a pipeline of new product ideas, some of which are now in the marketplace.
Base Price:
$50.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Duration:
59 Minutes
Format:
Audio and Video
Short Description:
Like it or not, we’ve entered a new era in marketing research. Client values and perspectives are evolving. New technologies are constantly emerging. And, this pace of change is only likely to accelerate. Over the past three years, I’ve been fortunate to attend six major MR conferences (plus fabulous QRCA events) and present at three of these. I listened to research innovators share their forward-looking wisdom and experiences; and attended thought-provoking educational sessions exploring technology and the future of the greater MR industry – all with an ear to how Qualitative might be impacted. In this fast-moving session, we will review quick highlights of various MR shifts. We’ll cover technology as well as novel and alternative approaches, including artificial intelligence, automated MR platforms, prediction markets, new MR thought paradigms, generational and cultural shifts, breaking Qual rules, fresh twists on Qual study designs, microbrands, and more.
Base Price:
$50.00
Price with Discount:
$0.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Duration:
1 hour, 3 minutes
Format:
Audio and Video
Short Description:
Tips & tricks on how to create dedicated board games for qualitative research. While this theme is not new for qualitative research, attendees will learn how to transform research into a boardgame from beginning to end, by starting from gaming principles and theory, from the psychology of board games, and getting inspired by the most popular board games out there.
Base Price:
$50.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Research Design
Duration:
50 minutes
Format:
Audio and Video
Short Description:
Usability testing makes up a tiny fraction of the UX research discipline. More often, UX researchers use techniques such as wizard of oz, contextual inquiries, and Kano analysis to ensure companies solve the right customer problems. Learn about the different types of UX research, when to apply them, and ways to communicate and design actionable insights, such as task analyses and empathy maps. If you’d like to a gain a broad understanding of UX research or learn more about the intersection between UX and product management—this session is for you.
Base Price:
$50.00
Price with Discount:
$0.00
More info » Save for Later  Add to Cart »

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