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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Duration:
1 Hour 21 Minutes
Format:
Audio and Video
Original Program Date:
May 04, 2023
Short Description:
Hear from a panel of market researchers who are currently or previously on the client side, some of whom also have current or previous experience as an independent. They'll discuss how things on the client side may be different from what independents expect, surprises they had, how client-side jobs qualitative MR have evolved over time, and what they foresee for the future of qualitative research. There will also be time for observers to ask their own questions.
Price:
$30.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Communication |  Consulting |  Moderating/Facilitation |  Research Design
Speaker(s):
Kathryn Topp |  Doug Guion
Duration:
2 Hours 3 Minutes
Format:
Audio and Video
Original Program Date:
May 05, 2023
Short Description:
For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   10
Categories:
Analysis & Reporting
Speaker(s):
Michele Ronsen
Duration:
52 Minutes
Format:
Audio and Video
Original Program Date:
Jun 16, 2023
Short Description:
As researchers strive to get insights faster, how we capture data from respondents can make analyzing that data easier or more time-consuming. In this interactive session, we’ll discuss note-taking strategies and frameworks that help researchers collect and analyze qualitative data more efficiently.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design |  Moderating/Facilitation
Speaker(s):
Cary-Anne Olsen-Landis |  Jasmine Walker
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Mar 15, 2024
Short Description:
A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium.  In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.  
Price:
$25.00 - Non-Member Price
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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price
Date:

Fri, May 17, 2024 - 10:00am to 11:00am CDT

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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Project Management
Speaker(s):
Mari Puras |  Eugene Murphy
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Mari Puras will share her most recent multicultural mobile ethnography projects which included new product exploratory, new market launch, mobile app, and web usability and focus group pre-work. Eugene Murphy will strategize on how researchers can leverage Mobile Ethnography for omni-channel purchase/customer journeys.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Lisa Strick
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Most market researchers play an important role in one or two phases of the innovation process, but they rarely get to experience all phases. This session will feature a case study highlighting how our team implemented the complete Human-Centered Design (HCD) process – virtually. We harnessed HCD methodologies and digital tools to collaborate online and interview a range of experts and consumers, all with no budget. By leveraging tools such as MURAL, Slack, Google Forms, Zoom, and Otter.ai we successfully conducted research, synthesized learnings, brainstormed ideas, developed solutions, and identified potential partners for implementation. You’ll see how a team of four women with varied experience used diversity of thought to approach the important issue of harassment and discrimination in a new way.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Kayte Hamilton
Duration:
45 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Join Kayte and the rest of the group for a discussion about when, how, and why to consider social intelligence as a component to your qualitative research methodologies. (As a concept, social media intelligence research is observing and analyzing conversations that consumers are naturally saying. NOT a moderated online conversation living on social media platforms.)
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Moderating/Facilitation
Speaker(s):
Michel Bequer
Duration:
48 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
During pandemic and non-pandemic times, international projects can be some of the most challenging yet rewarding assignments of your career. There are many variables to consider and even the most experienced among us can always benefit from some tips. In this roundtable, we will share best practices for selecting and vetting international partners, briefing them, and managing them throughout the project including during reporting. Join us for a bunch of good tips from planning through after-care.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Mari Puras
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Learn the tips and tricks for conducting mobile ethnography studies from a researcher and vendor perspective. We will share tips on recruitment, screening, incentives, task development, moderation, analysis, and reporting. Come and add your experiences. Make your next mobile ethnography a success by attending this roundtable.
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »

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