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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Consulting |  Research Design
Duration:
30 Minutes
Format:
Audio and Video
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
Base Price:
$25.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Duration:
54 Minutes
Format:
Audio and Video
Short Description:
When was the last time someone asked you a question that made you stop and think? These are the best types of questions because the answer that follows is original and authentic, not a pre-programmed, automatic response.
Base Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices
Duration:
59 minutes
Format:
Audio and Video
Short Description:
During this session, we’ll discuss how to position yourself (note: you don’t HAVE to focus on a specific industry if you don’t want to!), whom to target, and the wide variety of marketing options available to you and how to choose which to focus on. 
Base Price:
$50.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   14
Categories:
Business Practices |  Research Design
Duration:
59 Minutes
Format:
Audio and Video
Short Description:
Couldn’t travel to Lisbon for the Worldwide Conference? We’re bringing a taste of Lisbon to you! In this Qcast, we’ll explore two topics from the Lisbon conference: First we’ll look at how virtual and in-person environments influence response and highlight different aspects of participant identity. Then we’ll explore practical learnings from psychoanalytic approaches and ways that we can create space for participants to discover and share their unconscious thoughts in a deeply authentic and honest way. Attendees will come away with a greater understanding of the participant psyche and the impact that different research methodologies and approaches can have.
Base Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1.0 including 1 Advance Credits

Average Rating:
Not yet rated
Duration:
43:31
Format:
Audio and Video
Short Description:
Kids consume entertainment in a multitude of ways. For brands and content creators, understanding what makes content successful with young audiences is critical to engaging kids and their parents. As we emerge from the pandemic, brands will need to ensure that the content they create breaks through and keeps their audiences coming back.  
Base Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   8
Duration:
30 minutes
Format:
Audio and Video
Short Description:
Join the QRCA in celebrating the launch of the Lloyd J. Harris Memorial Scholarship Fund, an initiative that will make it possible for QRCA talent to receive formal moderation training at either the RIVA Market Research & Training Institute or The Burke Institute.
Base Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   37
Categories:
Business Practices
Duration:
90 Minutes
Format:
Audio and Video
Short Description:
This session will focus on the following: What Should I Say or Not Say If a Complaint or Breach is Brought?; Best Approach to Limit Liability; Who’s Liable if Info is Breached; Who Can Help?; and Where Do You Go for Each Potential Breach?
Base Price:
$0.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Duration:
1.5 Hour
Format:
Audio and Video
Short Description:
For 21 months leading up to the election, Engagious President Rich Thau conducted monthly focus groups with “Obama-Trump” voters in upper Midwest battleground states. This Swing Voter Project, which both Axios and Michael Smerconish featured monthly, uncovered a host of fascinating key insights Rich will share. Rich is scheduled to conduct an updated version of the project throughout 2021, this time with “Trump-Biden” swing voters.
Base Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation
Duration:
29 Minutes
Format:
Audio and Video
Short Description:
Through the presenters’ very real, honest, and often hilarious life examples, as well as interviews with other QRCs who are parents of kids with special needs, we will explore the connections between parenting a kid with special needs and excelling as a qualitative researcher.
Base Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting |  Professionalism
Duration:
1 Hour 6 Minutes
Format:
Audio and Video
Short Description:
Particularly for younger researchers, many career trajectories will include segments of both in house and consulting positions. Given the inherent differences between those two, navigating the changes in roles and responsibilities can be a steep learning curve. In this YCast, we'll cover the nuance of the research process in each, including the unique challenges to be aware of when it comes to strategy, planning, recruiting, execution, synthesis, delivery, and more.
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$0.00
Price with Discount:
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