When was the last time someone asked you a question that made you stop and think? These are the best types of questions because the answer that follows is original and authentic, not a pre-programmed, automatic response. After all, questions (especially in an interview or for research purposes) are meant to be an inquiry, to provide memory jogs, jumpstart creativity, and to help someone consider their perspective. Often, we can develop habits and routines of asking questions the same way… but what might have worked before may need a fresh look and re-evaluation. Join us for this Qcast that will consider why we ask questions, and how we can update our approach to disrupt thinking and lead to more thoughtful and insightful responses.
Our presenter, Chris Kann, will share her perspective not only from 20+ years as a market research consultant, but also incorporate her approach to questions as a Registered Corporate Coach™ and a radio show/podcast host. She will also share insights from professionals in the fields of business negotiation, forensics, teaching, psychology, and others to provide additional thinking on how to maximize the effectiveness of the questions researchers ask.
Chris Kann’s marketing career spans over 35 years, beginning in corporate marketing roles, and including over 25 years as Principal and Owner of CSK Marketing, Inc., a market research consulting firm with an emphasis on custom qualitative research solutions. She received a Bachelor of Business Administration (BBA) in Marketing and an MBA from the University of Wisconsin-Madison.
Chris is a Past President, Board member and Conference Co-Chair of QRCA (the Qualitative Research Consultants Association) and is a frequent presenter and published author on marketing and research topics.
Chris is also a Registered Corporate Coach™ and presents her perspectives on career success and leadership on webinars and at leadership retreats, as well as at the CPSI (Creative Problem Solving Institute) Conference. Between 2013 and 2017, she was the Host of Mind Body Spirit Living, a lifestyle radio show and podcast with over 200 episodes available on iTunes Podcasts.
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