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EarlyBird

On Demand

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Duration:
13 Minutes
Format:
Audio and Video
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On Demand

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Duration:
14 Minutes
Format:
Audio and Video
Short Description:
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information.
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On Demand

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Duration:
1 Hour
Format:
Audio and Video
Short Description:
The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. Today it is more of a jigsaw puzzle, with varied touchpoints and messaging that can impact an ultimate purchase. Customer journey maps are shedding light on the real customer path – the behaviors, attitudes, delight and pain points that customers encounter on their way to a product, category or experience – and inspiring a more nuanced marketing and product development path.
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On Demand

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Duration:
1 Hour
Format:
Audio and Video
Short Description:
Online Qualitative Research: How to Do It Right and Then Kick It Up a Notch From Two Veterans
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Moderating/Facilitation |  Research Design
Duration:
56 minutes
Format:
Audio and Video
Short Description:
If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
Base Price:
$50.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting
Duration:
55 Minutes
Format:
Audio and Video
Short Description:
The use of Data Visualization for user experience research addresses a perceived need of extending the capabilities of the research team or individual; giving us the ability to display large datasets in insightful ways. Attendees to this talk will delve into learning about how to dimensionalize qualitative transcripts against quantitative survey data through a demonstration of a novel, custom visualization platform built from open-source tools. As researchers, we can begin to expand our skillsets and abilities in common tasks such as segmentation, correlation and pattern recognition. Whereas we will continually advocate for the benefits from the abstraction that Data Visualization provides, ethically, these techniques require a narrative that is constantly being validated through human connection. Our goal for the use of Data Visualization is not to become a shortcut that replaces generative ethnography, but instead positioned as a complementary tool for iterative research cycles.
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$50.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Research Design
Duration:
24 Minutes
Format:
Audio and Video
Short Description:
UX and Qualitative research often assumed to be part of the same job, simply a difference in specialism, but people are beginning to question this assumption. This seems like a good time to explore whether the two are, like qualitative and quantitative, discrete disciplines demanding different skills, talents and even personality types.
Base Price:
$20.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   4
Categories:
Communication
Duration:
27 Minutes
Format:
Audio and Video
Short Description:
This presentation is all about using online “listening” and “observation” to understand organically the topic areas through the eyes, voice and minds of the consumer.
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$20.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   9
Categories:
Analysis & Reporting |  Research Design
Duration:
48 Minutes
Format:
Audio and Video
Short Description:
Qualitative research is critical in understanding the impact of disease and supporting new health interventions. Cerner Enviza, an Oracle company, will share the background on real world evidence, the growing importance of qualitative inquiry, and the unique role of coding in generating the evidence that matters and to bring the patient voice to advance health care.
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Duration:
59 Minutes
Format:
Audio and Video
Short Description:
Empathy. We all aspire to be empathetic in our work as researchers and marketers. But how can we work out our empathy muscles like we do our calf muscles? Rob Volpe, CEO & Chief Catalyst of Ignite 360 and long-time QRCA member tells us how in his new book ‘Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time’ and we’re honored to have him share with us his empathy workout gleaned from years of experience as a market researcher.
Base Price:
$25.00
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