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Not Found
On Demand

Total Credits: 4 Advance Credits

Average Rating:
   8
Categories:
Business Practices |  Research Design
Speaker(s):
Guido Lara |  Graziela Rodrigues |  Pedro De Araujo Carrança |  Sidi Lemine |  Daniel Berkal |  Leandro Izquierdo |  Olivia Tykocki |  Jaime Solorzano |  ....
Duration:
3 Hours 58 Minutes
Format:
Audio and Video
Original Program Date:
Sep 28, 2023
Short Description:
This event is for professionals and agencies in the field whether already working in Latin America or interested in qualitative research in Latin America QRCA busca entender de manera más profunda la investigación cualitativa en América Latina (LATAM) con expertos profesionales de diferentes países, quienes compartirán información acerca de tendencias de investigación cualitativa de la región, mejores prácticas, desafíos actuales, elementos culturales de este fascinante mercado en crecimiento.   QRCA está trazendo um olhar mais atento sobre a pesquisa qualitativa na América Latina (LATAM) com profissionais experientes de diferentes países que compartilharão mais sobre as melhores práticas, desafios, últimas tendências e navegando pelas nuances culturais deste fascinante mercado em crescimento.
Price:
$35.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Project Management
Speaker(s):
Mari Puras |  Eugene Murphy
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Mari Puras will share her most recent multicultural mobile ethnography projects which included new product exploratory, new market launch, mobile app, and web usability and focus group pre-work. Eugene Murphy will strategize on how researchers can leverage Mobile Ethnography for omni-channel purchase/customer journeys.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   3
Categories:
Research Design |  Professionalism
Duration:
1 Hour 22 Minutes
Format:
Audio and Video
Original Program Date:
Jun 16, 2023
Short Description:
While this has been an issue for a while, with everything pivoted towards online since the pandemic, Canadian researchers are faced with an increasing number of participants getting creative to participate in many projects. This session will be a panel discussion, with seasoned researchers who will share some examples of recent challenges and how they are identifying 'cheaters' and preventing this from re-happening. Recruiters will share their approaches and challenges. As a community, we will ideate toward possible solutions and share best practices that are relevant for the Canadian reality. All are invited to join, as we know this is not just a Canadian issue. 
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Professionalism
Speaker(s):
Diane M. Gayeski, Ph.D.
Duration:
54 Minutes
Format:
Audio and Video
Original Program Date:
Sep 11, 2023

Not Found
On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 4 Minutes
Format:
Audio and Video
Original Program Date:
Oct 21, 2022
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, help quallies go deeper to get better information from respondents, and enhance the way focus groups are run. Register today for all three for the best rate!
Price:
$75.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   6
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Sidi Lemine
Duration:
23 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
Qualitative AI is here, and will only become more important with time. It offers qualitative researchers the ability to dig into unspoken emotions and behaviors at speed, and to gain high efficiency while increasing rigor. Ignore it at your own peril.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   13
Categories:
Business Practices |  Research Design
Speaker(s):
Lucy Foylan |  Darren Harvey
Duration:
59 Minutes
Format:
Audio and Video
Original Program Date:
Nov 17, 2023
Short Description:
Couldn’t travel to Lisbon for the Worldwide Conference? We’re bringing a taste of Lisbon to you! In this Qcast, we’ll explore two topics from the Lisbon conference: First we’ll look at how virtual and in-person environments influence response and highlight different aspects of participant identity. Then we’ll explore practical learnings from psychoanalytic approaches and ways that we can create space for participants to discover and share their unconscious thoughts in a deeply authentic and honest way. Attendees will come away with a greater understanding of the participant psyche and the impact that different research methodologies and approaches can have.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Jill Matthews, MBA |  Kelly Heatly
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Communication |  Consulting
Speaker(s):
Julie Knox
Duration:
42 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
The Chinese word for crisis is composed of two characters — 危机 — one signifying ‘danger’ and one signifying ‘opportunity.’ We have begun to see this duality play out in the way that brands are being judged, and their reputations and images changed, by how they have been behaving and communicating not just in response to the pandemic, but also in response to the recent wave of protests for racial justice. Insights from our newly launched WhatsApp Community of consumers and small business owners, show that people are displaying a heightened sensitivity to how ‘corporate America’ is behaving and which ‘side’ companies are on – with a new landscape of heroes and villains emerging. Understanding how people are assessing brands in this climate of heightened moral judgement could give companies a crucial advantage in terms of driving their responses and framing their messaging.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   7
Categories:
Business Practices |  Moderating/Facilitation
Speaker(s):
Luke Brodbeck |  John Dirks |  Leah Lowe |  Melanie Oltmann
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 20, 2023
Short Description:
Do you hesitate to take on some B2B projects because you fear it will be impossible to find enough participants that meet your stakeholder’s very narrow criteria? You know the drill, “we want to talk to architects who use fire-retardant coatings for steel beams…. In municipal buildings.” Does your study require finding a super niche audience that isn’t readily available from your preferred B2B qualitative sample providers? Fear no more. We have invited some experts at sleuthing out these “unicorns” to join us in a panel discussion of just how they work their magic. From recruiting standard industry executives to uncovering the super niche audiences as well as options for DIY-ing it…we plan to cover it all!
Price:
$25.00 - Non-Member Price

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