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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Research Design
Duration:
24 Minutes
Format:
Audio and Video
Short Description:
UX and Qualitative research often assumed to be part of the same job, simply a difference in specialism, but people are beginning to question this assumption. This seems like a good time to explore whether the two are, like qualitative and quantitative, discrete disciplines demanding different skills, talents and even personality types.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting
Duration:
55 Minutes
Format:
Audio and Video
Short Description:
The use of Data Visualization for user experience research addresses a perceived need of extending the capabilities of the research team or individual; giving us the ability to display large datasets in insightful ways. Attendees to this talk will delve into learning about how to dimensionalize qualitative transcripts against quantitative survey data through a demonstration of a novel, custom visualization platform built from open-source tools. As researchers, we can begin to expand our skillsets and abilities in common tasks such as segmentation, correlation and pattern recognition. Whereas we will continually advocate for the benefits from the abstraction that Data Visualization provides, ethically, these techniques require a narrative that is constantly being validated through human connection. Our goal for the use of Data Visualization is not to become a shortcut that replaces generative ethnography, but instead positioned as a complementary tool for iterative research cycles.
Non-Member Price:
$50.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Moderating/Facilitation |  Research Design
Duration:
56 minutes
Format:
Audio and Video
Short Description:
If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
Non-Member Price:
$50.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Online Qualitative Research: How to Do It Right and Then Kick It Up a Notch From Two Veterans
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Duration:
1 Hour
Format:
Audio and Video
Short Description:
The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. Today it is more of a jigsaw puzzle, with varied touchpoints and messaging that can impact an ultimate purchase. Customer journey maps are shedding light on the real customer path – the behaviors, attitudes, delight and pain points that customers encounter on their way to a product, category or experience – and inspiring a more nuanced marketing and product development path.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Duration:
14 Minutes
Format:
Audio and Video
Short Description:
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Duration:
13 Minutes
Format:
Audio and Video
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Communication
Duration:
1 hour
Format:
Audio and Video
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   2
Categories:
Moderating/Facilitation |  Professionalism
Duration:
27 Minutes
Format:
Audio and Video
Short Description:
Moderation best practices are important in any industry setting, but they are especially critical when conducting healthcare focused sessions. In the QRCA 2023 Conference session “Med-Focused Moderation,” we will discuss a variety of moderation best practices and the ways in which these approaches can lead to the most valuable interactions for participants and moderators, in the healthcare space and beyond.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Average Rating:
   9
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Duration:
3 Minutes
Format:
Audio and Video
Short Description:
The second video in the Qualitative Perspectives series reviews how to choose the format and size for your qualitative interviews.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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