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EarlyBird

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Communication |  Consulting |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
Non-Member Price:
$50.00
Price with Discount:
$0.00
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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Consulting |  Moderating/Facilitation
Duration:
1 Hour
Short Description:
In this immersive session, Gary explores the Gen Z mindset, highlighting their generationally distinct approach to navigating the world. We will secure insights on how to engage Gen Z effectively and learn how they prioritize their worldview, demand change, and filter their lives through a digital lens.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Business Practices
Duration:
1 Hour
Format:
Audio and Video
Short Description:
The Emeritus SIG is thrilled to propose a panel presentation and discussion for the Virtual track of the annual QRCA Conference.  Our diverse panel of five is comprised of long-standing legacy members of QRCA and perhaps lesser-known qualitative experts. Panelists are: Jim Bryson, Ellen Good, JR Harris, Judy Langer, and Bonnie Perry. They embody a range of exciting and diverse paths: wilderness trekker/ author/speaker, health and life insurance broker/educator, an adjunct professor at Wharton, a docent with the Holocaust Museum Houston, the Executive Director of the Center for Learning and Living, the Tennessee Deputy Commissioner of the Bureau of Parks & Conservation. Each panelist has a unique story to tell of how they used skills cultivated during their career as a QRC, their personal vision and fortitude to create satisfying new endeavors with or without remuneration. Their journeys have not been seamless; there have been challenges, learning and re-directs along the way.
Non-Member Price:
$30.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Rappers + Researchers + Realities will discuss unconscious bias as it relates to understanding humans in an evolving qualitative research landscape. Leveraging often-misunderstood rap culture, this discussion will show how rappers and qualitative researchers use a surprisingly similar approach in connecting authentically with their respective audiences.
Non-Member Price:
$50.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   30
Categories:
Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Get a high-level overview of all of the online methodologies available to qualitative researchers today. Video chats, text chats, and longer-term message boards will be covered, along with an introduction to social media research. Pros and cons of each method will be highlighted, along with considerations to help decide which method is best in certain circumstances.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Duration:
1 hour
Short Description:
The recent initial surge in popularity of Open AI's ChatGPT and consequential growth of Large Language Models (LLMs) and the recently released multi-modal GPT-4o has brought the concept of prompt engineering into the spotlight, raising important questions about its potential to augment many different parts of our jobs, including some of the common applications in user research such as summarization and synthesis.    In this QCast, we will delve into the world of conversational AI assistants and explore the potential biases, limitations, and characteristics of typical AI tools available in the mainstream today to offer some insights for qualitative researchers seeking to improve their interactions with these tools, and discuss the challenges and opportunities presented by these AI assistants.     In this session, we’ll learn how to navigate potential pitfalls, enhance our prompt engineering skills, and discover creative ways to adapt digital assistants to existing processes. Attendees w
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Jay admits that he really didn’t know what he was doing when he got into market research... but it all worked out in the end!
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
In this session on inclusion research, we’ll explore two topics. First, we’ll look at conducting research in multilingual communities and the need for nuanced language to hear participants' authentic voices, understand their stories, and address issues of gender neutrality and inclusiveness. Then we’ll explore a case study of research that helps employers identify barriers and ways to better support Black women in the workplace, so they are truly included, seen and respected.
Non-Member Price:
$25.00
Price with Discount:
$0.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   15
Categories:
Communication |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Search Description:
As researchers and marketers, we know that perspective can drive insight and that the ability to change your perspective is critical to capture the entire picture. This session will review the importance of perspective and different techniques to actively use perspective as a research tool. We will share tips and tools for: discerning your own perspective, uncovering the perspective of respondents; and, better understanding the perspective of your colleagues, clients or team. In addition to the presentation, there will be small group hands-on exercises and large group debrief discussions about ways the exercises can be utilized in your own work. About the Series: For Curated Creativity Conversations, we specially curate content and lead discussions about creative tools and techniques, ideas, and inspirations that will impact your business, your research, and your life.
Short Description:
The C&I SIG leaders are excited to announce our first live speaker as part of our new interactive series, Curated Creativity Conversations. Chelle Precht will host “Perspective: Is It a Fluke?” a 90 - minute session on November 16, 2022 at 10 AM Pacific/1 PM Eastern via Zoom. The event is free and exclusively for QRCA members.
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