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EarlyBird

On Demand

Average Rating:
Not yet rated
Categories:
Consulting |  Professionalism
Duration:
1 Hour 2 Minutes
Format:
Audio and Video
Short Description:
Judgment is the most critical obstacle to overcome when building empathy.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation |  Professionalism
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Short Description:
What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
Non-Member Price:
$75.00
Price with Discount:
$0.00
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On Demand

Average Rating:
   3
Duration:
1 Hour
Format:
Audio and Video
Short Description:
What’s a Ycast you ask? It is a webinar series created for students and young pros, by QRCA young pro members. Discover recordings of previous Ycasts at https://www.qrca.org/Ycast.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   17
Categories:
Analysis & Reporting |  Communication |  Consulting
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation |  Professionalism
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Short Description:
What is the purpose of your follow-up questions? Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer? Learn about this and other traps that intervene with asking the most useful follow-up questions. What are the origins of RIVA’s saying “probe till you puke?” And more about what’s so bad about asking someone ‘why’ they said or did something?
Non-Member Price:
$75.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   8
Categories:
Communication |  Moderating/Facilitation
Duration:
1 Hour
Format:
Audio and Video
Short Description:
As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidates and issues.   In this Qcast, we’ll take a look under the hood of political focus groups with Rich Thau, moderator of the Swing Voter Project. We’ll see and hear from Rich about how he conducts and reports on his monthly focus groups with swing voters. He’ll discuss tips and learnings from his years of moderating these focus groups, including how he maintains his cool when discussing highly emotional topics.   For qualitative researchers, the Swing Voter Project is a rare opportunity to watch a colleague conduct focus groups. Attendees will come away with a greater understanding of the process and learnings that can be applied to other types of research.  
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Consulting |  Project Management
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   7
Categories:
Business Practices |  Moderating/Facilitation
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Do you hesitate to take on some B2B projects because you fear it will be impossible to find enough participants that meet your stakeholder’s very narrow criteria? You know the drill, “we want to talk to architects who use fire-retardant coatings for steel beams…. In municipal buildings.” Does your study require finding a super niche audience that isn’t readily available from your preferred B2B qualitative sample providers? Fear no more. We have invited some experts at sleuthing out these “unicorns” to join us in a panel discussion of just how they work their magic. From recruiting standard industry executives to uncovering the super niche audiences as well as options for DIY-ing it…we plan to cover it all!
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Duration:
1 Hour
Format:
Audio and Video
Short Description:
When was the last time you did relevant cultural research? Can you afford to have “culturebombs” hijack your global brand?
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Duration:
1 Hour
Format:
Audio and Video
Short Description:
What happens when you bring the sharing economy to the world of research?  Exciting things happen.  This presentation will show qualitative researchers how to think creatively (and practically!) about using alternative venues for conducting qualitative research.  We will explore how platforms such as AirBnB and Peerspace can be invaluable options to find the perfect spot to host a session, and we’ll talk about the ways to ensure that a project is a success once you identify the right non-traditional location.  The session will draw upon the real-world experiences of the presenters using unique spaces to conduct qualitative research. Among those experiences will be a case study in the snacking category, where an LA mansion proved to be the ideal setting for three days of focus groups and client innovation sessions for a start-up client on a budget, leading to the development of a pipeline of new product ideas, some of which are now in the marketplace.
Non-Member Price:
$50.00
Price with Discount:
$0.00
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