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On Demand

Qcast: How the Language of Culture and Community Is Reshaping Research

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Roben Allong
1 Hour
Audio and Video
Original Program Date:
Jul 19, 2018


When was the last time you did relevant cultural research? Can you afford to have “culturebombs” hijack your global brand? #MeToo, #Blacklivesmatter, and #LoveWins are examples of communities rapidly changing global culture – in days, not decades! This webinar will explore the role that research plays at the intersection of culture, language, and consciousness to help brands better understand and harness the current culture revolution.

Join us for the online version of one of the most talked-about sessions from the AQR/QRCA 2018 Worldwide Conference in Valencia, Spain.


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Lightbeam Communications (M\WBE)

Founder and CEO of Lightbeam Communications Corp., Roben started a boutique research firm in New York City to provide evidence-based, more culturally relevant, on-trend solutions for brands and public sector entities.

Lightbeam’s clients tap her in-depth knowledge, research expertise, and deep understanding of the influence of social and cultural movements of previous decades on consumer attitudes, and behaviors to help them meet and exceed business objectives. She is an outspoken advocate of helping brands develop a competitive edge and be more inclusive by using cultural insights as effective soft power diplomacy.

As a former international senior music business executive, Roben Co-Chaired Global Music Committee Conferences responsible for strategic creative product development and marketing around the globe. Today, she is hailed by colleagues as the “Oprah” of the focus room and has presented research findings on emerging social and cultural trends at several distinguished organizations such as the Fashion Institute of Technology, University of San Francisco, and New York University as well as various industry conferences.

Most recently, Roben is a former President of QRCA and her compelling articles have been featured on both Quicks and Greenbook annual Editors' lists.