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On Demand

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Categories:
Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Virtual reality technology is rapidly being developed and is attracting enormous amounts of funding. This technology will certainly affect the worlds of entertainment, news, gaming, health care, business, research and other areas in a profound way.
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Business Practices
Duration:
43 Minutes
Format:
Audio and Video
Short Description:
Have you ever thought about going to the "other side?" What's it like being on the client side? Joel Reish can tell you because he did it. His roundtable is a must-attend for any independent QRC considering a move to a client-side position and to independent QRCs who want to know more about the world of their corporate-side clients and how to deal with them.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Business Practices
Duration:
1 Hour
Format:
Audio and Video
Short Description:
I find many qualitative firms do not do qualitative research on themselves. Specifically, in marketing they take the shotgun approach and do a little of this, a little of that. Rarely do they start their own efforts with qualitative work to inform their marketing strategy and scale up revenue.
Non-Member Price:
$30.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Moderating/Facilitation |  Research Design
Duration:
50 Minutes
Format:
Audio and Video
Short Description:
Qualitative researchers are a powerhouse of knowledge and perspectives. Imagine what we could accomplish if we put our heads together to face the next move forward in the social justice movement! How might we better pitch inclusive research? How might we pull from our collective knowledge and wisdom to elevate the conversation and activate change? In this highly interactive, facilitated session we will tap into the diversity of our collective thought to ideate on ways qualitative researchers can continue to act. We will introduce the virtual “room” to trusted facilitation tools (micro structures) that allow all stories to emerge in a respectful, open, conversational way, using human centered design principles applied in design thinking and education to gather new ideas and data.
Non-Member Price:
$30.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Consulting |  Research Design
Duration:
1 hour
Format:
Audio and Video
Short Description:
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation
Duration:
25 Minutes
Format:
Audio and Video
Short Description:
A creative, safe, focused space.  What are we describing here? A successful focus group  environment-- and also a mind that has become quiet and powerful through meditation. When we engage in meditation, we bring ourselves to a place of clarity and calm. This is precisely the mind we need to employ in order to authentically connect with our respondents. Through practicing meditation, we are primed to listen in new ways. We open ourselves up to be able to slip into the shoes of others, to develop empathy and understanding – and appreciation – of where others are coming from. An open-hearted mind engenders trust, which leads to better focus groups and better client relationships.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Over the past several months we've had to change how we operate in the world. Think of it as a gift...not only do we have an opportunity to "reboot" our lives, we can also renegotiate how we want to show up as leaders. But what makes a great leader, and what uniquely makes YOU a great leader? During this hands-on workshop, you will envision your highest self as a leader and begin crafting your leadership story.
Non-Member Price:
$30.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
   11
Categories:
Analysis & Reporting |  Moderating/Facilitation
Duration:
43 Minutes
Format:
Audio and Video
Short Description:
In research, we can feel caught in the tension between achieving research objectives we have been tasked with, while also staying present with respondents and listening in the moment. We are charged with taking in what those we are interviewing have to say, without jumping ahead to premature conclusions or assumptions. It can become a balance of driving to an objective or conclusion, while also allowing the information to come to us authentically. Taking time to discover new ways of thinking about how we can best prepare for this important role of listening and receiving data from a neutral mindset can lead to more clarity in our analysis.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   3
Categories:
Communication |  Consulting
Duration:
30 Minutes
Format:
Audio and Video
Short Description:
Are UX and MR two professions divided by different languages, or could we speak the same language just with a different accent!? UX/MRX are in flux. Historically independent silos are converging. Collaboration has never been more important yet sometimes it seems as if we don’t speak the same language, at least well enough to fully understand one another. Some a-ha moments underscored the need for a shared vocabulary. We led people to participate in a global, grassroots effort to begin a codified language. The result is the beginning of the UXR Lexicon: a living, certified dictionary of Research, Design and Marketing terms for everyone. The collaboration also inspired a friendship across professional lines. As we debated and discussed terms, we continually asked ourselves “do we speak a different language, have a slightly different interpretation of the same words or just have a different accent?”
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   9
Categories:
Analysis & Reporting |  Research Design
Duration:
1 Hour 7 Minutes
Format:
Audio and Video
Short Description:
In order to understand the future of qual, we need to revisit its history. 
Non-Member Price:
$20.00
Price with Discount:
$0.00
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