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On Demand

Ycast Webinar: Pro Tips for Powerful Proposals

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Communication |  Consulting |  Research Design
Lauren Mccrae |  Nicole Aleong
1 Hour
Audio and Video
Original Program Date:
Jun 07, 2018

Tags: Ycast


Join 2018 Qually Award winners Lauren McCrae and Nicole Aleong to learn how to pack a punch with your proposals, captivate your clients and win rewarding work. Whether you’ve never written a proposal before or you’re a seasoned rain-maker, you’ll walk away re-inspired with new ideas you can use to spice up any proposal.


Lauren Mccrae's Profile

Lauren Mccrae Related Seminars and Products


Lux Insights, Inc.

As a Director at Lux Insights, Lauren oversees Lux’s qualitative research practice and is one of the firm’s leading moderators. Lauren specializes in brand and public affairs research in diverse sectors including technology, CPG, real estate and government and has helped clients such as Fitbit, WD-40 and Tyson Foods by developing the best research solutions, executing them rigorously, and ensuring clients understand what the findings mean for their organizations. In her previous life, Lauren was a public policy researcher in the UK where she learned how to apply behavioral economics lessons to public policy interventions.

Nicole Aleong's Profile

Nicole Aleong Related Seminars and Products

Design Anthropologist

University of Amsterdam

Nicole is a Research Associate at Lux Insights and brings with her an appetite to examine complex consumer behaviour through a human-centered lens. Since starting at Lux a year ago, Nicole has been part of research projects for both local and international clients in several different sectors including technology and finance, working with clients such as Amazon, Nintendo, Fitbit and Coast Capital Savings. She specializes in designing and executing qualitative research projects, with a passion for conducting in-home interviews and ethnographic fieldwork.

Prior to working at Lux, Nicole has consulted with international social enterprises, Canadian tech start-ups and municipal government initiatives. She has conducted fieldwork research in China and Denmark. With a strong will to give back to her community, Nicole spearheads Lux’s Give Back initiatives and partnership with G-Day.

Nicole holds a Bachelor of Arts in Anthropology and Biology from the University of British Columbia.