Lauren Mccrae

Director

Lux Insights, Inc.

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As a Director at Lux Insights, Lauren oversees Lux’s qualitative research practice and is one of the firm’s leading moderators. Lauren specializes in brand and public affairs research in diverse sectors including technology, CPG, real estate and government and has helped clients such as Fitbit, WD-40 and Tyson Foods by developing the best research solutions, executing them rigorously, and ensuring clients understand what the findings mean for their organizations. In her previous life, Lauren was a public policy researcher in the UK where she learned how to apply behavioral economics lessons to public policy interventions.