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Nicole Aleong

Design Anthropologist

University of Amsterdam

Nicole is a Research Associate at Lux Insights and brings with her an appetite to examine complex consumer behaviour through a human-centered lens. Since starting at Lux a year ago, Nicole has been part of research projects for both local and international clients in several different sectors including technology and finance, working with clients such as Amazon, Nintendo, Fitbit and Coast Capital Savings. She specializes in designing and executing qualitative research projects, with a passion for conducting in-home interviews and ethnographic fieldwork.

Prior to working at Lux, Nicole has consulted with international social enterprises, Canadian tech start-ups and municipal government initiatives. She has conducted fieldwork research in China and Denmark. With a strong will to give back to her community, Nicole spearheads Lux’s Give Back initiatives and partnership with G-Day.

Nicole holds a Bachelor of Arts in Anthropology and Biology from the University of British Columbia.