San Francisco Chapter: Get Schooled on AI - the Next Frontier!
Total Credits: 1.5 Advance Credits
- Average Rating:
- 2
- Categories:
- Analysis & Reporting | Research Design
- Speaker(s):
- Kathy Cheng | Jay Zaltzman
- Duration:
- 1 Hour 30 Minutes
Overview
What is AI? How can we use it for qualitative research?
How might it affect what our clients need from US?
Who's offering AI to qualitative researchers?
What are some potential threats and misuses of AI?
How do international market researchers perceive the promise and risk of generative AI?
Don't miss out on this thought-provoking introduction to a super hot topic.
Speaker
Kathy Cheng Related Seminars and Products
Founder & CEO
Nexxt Intelligence
Kathy Cheng is the Founder and CEO of Nexxt Intelligence, where she and her team developed Inca, a technology platform for providing a highly engaging, interactive online survey respondent experience. Inca uses AI to code and theme open-ended questions.
Kathy will share the findings from Nexxt’s March 2023 survey of international market researchers, ‘Impact of Generative AI on Market Research—By Market Researchers’.
Prior to founding Nexxt, Kathy led the multicultural practices at Environics Research Group and IPSOS Canada.
