QRCA + Burke Institute Learning Series - Choosing Who Should Attend Your Qualitative Interviews

The first video in the Qualitative Perspectives series starts with the how we choose who to interview.  The process isn’t as easy as it sounds.   It’s more than selecting the user of a product or service.  We need to be very intentional about the recruiting and screening criteria we choose, because it will have a profound impact on what we can learn.  Take a few minutes to watch the video and hear how many qualitative researchers are deciding on who to interview to help us uncover actionable insights.