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On Demand

Total Credits: 0 Advance Credits

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Categories:
Project Management
Speaker(s):
Jim Berling
Duration:
6 Minutes
Format:
Audio and Video
Original Program Date:
Dec 02, 2024
Short Description:
In this short interview with Zack Mullen, we delve into how a leading qualitative research department is integrating AI with their research partners. Learn about the cutting-edge AI techniques currently being tested and how they could transform the industry in the coming year. Perfect for qualitative research professionals looking to stay ahead of the curve.
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On Demand

Total Credits: 0 Advance Credits

Average Rating:
   1
Categories:
Project Management
Speaker(s):
Jim Berling
Duration:
5 Minutes
Format:
Audio and Video
Original Program Date:
Oct 07, 2024
Short Description:
This video will highlight the importance of a well-written screener that is both tightly outlined and clear, so the right people are recruited for a focus group.  Tips will include how to write a good screener, what to consider when writing screener questions and including important questions to ensure you have the right people in your next focus group.
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Categories:
Project Management |  Communication
Speaker(s):
Jim Berling
Duration:
5 Minutes
Format:
Audio and Video
Original Program Date:
Aug 05, 2024
Short Description:
This video will explore what happens with an internal team or even a team of qualitative partners to launch a qualitative research project with some of the important must-do’s with all the team members from project manager to moderator partners.  This will also explore key potential communication issues and tips/tricks on how to get everything together for a successful product launch, so team members are on the same page with expectations and next steps.
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Categories:
Consulting |  Communication
Speaker(s):
Jim Berling
Duration:
6 Minutes
Format:
Audio and Video
Original Program Date:
Jun 05, 2024
Short Description:
What’s all the latest buzz about hybrid approaches to research? By combining qualitative and quantitative research we are blending the best of both worlds. It’s a dynamic approach that allows us to uncover insights that are both statistically robust and emotionally resonant—a true win-win. In this video, Kendall will share a few of her secret ingredients for leveraging hybrid-based research approaches.
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Average Rating:
   2
Categories:
Consulting |  Communication
Speaker(s):
Jim Berling
Duration:
4 Minutes
Format:
Audio and Video
Original Program Date:
Apr 03, 2024
Short Description:
Communication with our client-side partners is the key to success for any project. But what do our partners expect and want from us as QRC’s. Watch our latest video short where Laura Taylor shares her top 10 list of tips from the trenches based on her experiences over the last 20+ years leading client-side insights departments.
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On Demand

Total Credits: 0 Advance Credits

Average Rating:
   4
Categories:
Consulting
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 15, 2024
Short Description:
Becoming a great moderator starts with understanding the needs of your stakeholders and learning how they will use this information to make more informed decisions.  We need to moderate and gather information from our stakeholders, our research participants, and then help guide them on how to leverage the insights we uncovered to support their business decisions.  Let’s become that go to consultant and business partner not just an order taker!
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Average Rating:
   9
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Speaker(s):
Jim Berling
Duration:
3 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
The second video in the Qualitative Perspectives series reviews how to choose the format and size for your qualitative interviews.
Price:
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Categories:
Moderating/Facilitation |  Professionalism |  Communication
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
During qualitative interviews, moderators create their own unique introductions that help them start building a connection with their respondents. Those first few minutes set the tone for the entire interview or focus group and are great guidelines for how you want people to engage during the qualitative interview. The video that follows helps provide a few tips to consider for creating your own introduction that matches your style and goals.
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On Demand

Average Rating:
   1
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
Moderators who excel at asking targeted probing questions, will be able to uncover a deeper level of insights than their peers. There are many types of probing questions. In this video, clarification, elaboration, comparison, and hypothetical questions will be discussed, which will help build the foundation for asking probing questions.
Price:
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Not Found
On Demand

Average Rating:
   9
Categories:
Moderating/Facilitation |  Professionalism |  Research Design
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Price:
$0.00 - Non-Member Price
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