Total Credits: 1 Advance Credits
Craving more and richer data from your interviews? Shift the power from the moderator to the interviewee using “less is more” -- a proven approach especially appropriate when dealing with sensitive topics. Get ready to add these skills to your researcher toolkit: the four-question discussion guide; the grace of the pause; the art of soft vs. hard probes; preparing and caring for the interviewer.
Kai Fuentes is President and Founder of Ebony Marketing Systems, Inc. (EMS), a multicultural market research firm. As a minority female business owner, Kai saw the need and opportunity to develop a niche of multicultural, multi-lingual research within the marketing research industry. She has over 20-years’ experience in qualitative and quantitative research studies which facilitates the identification of ethnic-bound perceptions and attitudes of the multicultural market. In 2022 she was named an IPC Laureate by the Insights Associations with a distinguished career marked by meaningful contributions that have advanced the profession. Kai serves as on Insights Association national Board of Directors; on the board of Camp Keith, a nonprofit organization dedicated to serving Brown and Black families; and on the board for AAPOR (American Association for Public Opinion Research) Inclusive Voices.
Kai holds a Masters in Social Work from Adelphi University and a Bachelor’s Degree in Religious Studies with a minor in Social Work from The College of New Rochelle. She is a certified Biofeedback counselor and has completed training in breath work.
Fun fact – Kai is a self-proclaimed research brat who did her first in-depth interview at age 12.
Qcast - Natural Ethnography. Using unobtrusive video to tell a story. - On Demand
Rating: 11
Rating: 15
Qcast - We’re Swimming in Data, but Sinking Without Data Literacy - On Demand
Rating: 3
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