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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Category:
Moderating/Facilitation |  Research Design
Speaker(s):
Scott Koenig, MBA |  Jenny Karubian
Duration:
56 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Speaker(s):
Rob Volpe
Duration:
59 Minutes
Format:
Audio and Video
Original Program Date:
Jun 03, 2022
Short Description:
Empathy. We all aspire to be empathetic in our work as researchers and marketers. But how can we work out our empathy muscles like we do our calf muscles? Rob Volpe, CEO & Chief Catalyst of Ignite 360 and long-time QRCA member tells us how in his new book ‘Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time’ and we’re honored to have him share with us his empathy workout gleaned from years of experience as a market researcher.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
Live Event

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Moderating/Facilitation
Duration:
3 hours - REGISTER USING LINKS IN DESCRIPTION
Location:
King of Prussia, Pennsylvania
Short Description:
QRCA Philly Chapter Presents: Naughty or Nice? When Good Interviews Go Bad Friday, December 2, 2022 | 11:30 to 2:30 EDT | Seasons 52 in King of Prussia This year, join fellow moderators for a very special holiday luncheon where we learn from some of the best interviewers in a variety of fields by listening to their worst interview moments. The Philly chapter team has curated a series of interview clips that are guaranteed to make you laugh, cringe, or both. We’ll also use the interviews-gone-wrong as a springboard to talk about tips and strategies we can use as researchers when things go off the rails. Curious to see how pros like Terry Gross, Matt Lauer, and Larry King handle problems?
Price:
$55.00 - Non-Member Price
Date:

Fri, Dec 02, 2022 - 11:30am to 02:30pm EST


Not Found
Product Type
On Demand

Total Credits: 2 Advance Credits

Average Rating:
   3
Category:
Moderating/Facilitation |  Project Management
Duration:
2 Hours 10 Minutes
Format:
Audio and Video
Original Program Date:
Mar 18, 2022
Short Description:
Whether you are a Zoom pro or you have never conducted an interview on Zoom, we guarantee you will walk away from this power-packed meeting learning something new.
Price:
$80.00 - Non-Member Price

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