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Webinar

Qcast: Narrative Economics – Rethinking the Role of Storytelling and Behavioral Economics


Total Credits: 1 Advance Credits

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Category:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Susan Fader
Duration:
1 hour

Dates



Overview

This Q-cast on Narrative Economics will have you rethinking both the role of storytelling and behavioral economics.

Storytelling plays a major role in business and research, but the main focus tends to be on storytelling as output – on how you deliver the findings of the research.  Narrative Economics is about storytelling as input, on how having the people you are interested in see the world. In Narrative Economics a story does not have to have a beginning, middle or end. It can be a joke, a sermon, a one liner. Incorporating Narrative Economics into your armamentarium will also change your perspective on Behavioral Economics and whether a consumer is exhibiting irrational behavior.  It will also enrich what people are able to share with you.

Fader will share immediately actionable, easy to implement aspects of Narrative Economics that will help shift your mindset about the role and benefits of storytelling.  


Hosted by Rick Weitzer, Prell Organization & Co-Chair of QRCA's Academic SIG 

This Qcast will be offered LIVE only - a recording will not be available. 

Handouts

Speaker(s)

Susan Fader's Profile

Susan Fader Related seminars and products

President

FaderFocus


Susan is an award-winning speaker and Qualitative Research Guru. She guides businesses to be more successful by refocusing how they approach business challenges and think about people. Recognized as an innovator, injecting new ways of thinking about, designing and executing research. Thought leader in reframing how to think about strategic challenges and opportunities. Developer of unique methodological approaches. A master moderator and interviewer. Experience in a range of categories and demographics, including pharma/healthcare, CPG, H&BA, financial, branding, entertainment, toys, electronics, travel and military personnel. Susan has designed and fielded global qualitative research studies in 30+ countries, on five continents. Susan has been a QRCA member for more than 2 decades and some of her volunteering has included:  Current QRCA board member; QRCA volunteer coordinator with Pam Goldfarb Liss; on 2023 Charlotte Conference committee; QRCA liaison to ESOMAR, 10-years of VIEWS magazine editorships including Global, Book Review and Managing Editor. 


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