Susan Fader is the founder of FaderFocus, a qualitative research and strategy firm. Susan is recognized in the research world as an innovator, injecting new ways of thinking about, designing, and executing research. She is a thought leader in reframing how to think about strategic challenges and opportunities. A master moderator and interviewer, Susan believes as we embrace technological innovations we must also challenge the baseline assumptions underpinning how we think about, execute, and analyze research. Susan is a longtime member of QRCA. Susan is managing editor and Book Review Editor for QRCA Views magazine. She favors cooking over baking. She is often found on tandem camping cycling trips and is always looking for the next adventure.