Susan Fader

President

FaderFocus

Susan is an award-winning speaker and Qualitative Research Guru. She guides businesses to be more successful by refocusing how they approach business challenges and think about people. Recognized as an innovator, injecting new ways of thinking about, designing and executing research. Thought leader in reframing how to think about strategic challenges and opportunities. Developer of unique methodological approaches. A master moderator and interviewer. Experience in a range of categories and demographics, including pharma/healthcare, CPG, H&BA, financial, branding, entertainment, toys, electronics, travel and military personnel. Susan has designed and fielded global qualitative research studies in 30+ countries, on five continents. Susan has been a QRCA member for more than 2 decades and some of her volunteering has included:  Current QRCA board member; QRCA volunteer coordinator with Pam Goldfarb Liss; on 2023 Charlotte Conference committee; QRCA liaison to ESOMAR, 10-years of VIEWS magazine editorships including Global, Book Review and Managing Editor.