Total Credits: 1.5 Advance Credits
Tags: Technology Tools
What are your favorite tech tools for qualitative research and why?
The world is so different since COVID-19—including the tools we use. How do other research professionals use tech in their work? What have they found that works? What questions do YOU have? This tech talk will emphasize user stories and case studies of new and different tech tools beloved by QRCA members—there will be no demonstrations of technologies or selling.
Learn from others’ real-world experiences and helpful hints to expand your practice with new and different digital tools. Use this session to ask others about the technologies that you are curious about and share your favorite tools.
All are welcome to attend this session.
A passionate qualitative researcher focused on uncovering and illuminating insights, Susan aims to make the research process fun for both clients and participants. For the past 25 years she has incorporated both innovative and tested research methods, continually working to keep research as real-world as possible while using a mix of in-person and tech-based tools. Susan is a leader in both the QRCA and AQR, working toward global collaboration in the marketing research industry. She has presented at local, national and international conferences, guest lectures at universities, and serves as a mentor through WIRe (Women in Research). Susan loves hiking with her dog, traveling with her husband and sons, and volunteering near her home in Boulder, Colorado.