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Product Type
Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Project Management
Duration:
1 Hour
Short Description:
Finding new ways to screen and interview respondents remotely is more important than ever. QRCA members have reported increasing instances of respondents misrepresenting and disguising themselves in order to participate in more research studies; and, some seem to be stretching the truth during research.
Price:
$0.00 - Non-Member Price
Date:

Wed, Oct 12, 2022 - 01:00pm to 02:00pm EDT


Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   2
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Faculty:
Lisa Strick
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Most market researchers play an important role in one or two phases of the innovation process, but they rarely get to experience all phases. This session will feature a case study highlighting how our team implemented the complete Human-Centered Design (HCD) process – virtually. We harnessed HCD methodologies and digital tools to collaborate online and interview a range of experts and consumers, all with no budget. By leveraging tools such as MURAL, Slack, Google Forms, Zoom, and Otter.ai we successfully conducted research, synthesized learnings, brainstormed ideas, developed solutions, and identified potential partners for implementation. You’ll see how a team of four women with varied experience used diversity of thought to approach the important issue of harassment and discrimination in a new way.
Price:
$25.00 - Non-Member Price

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