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Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Consulting | Research Design
- Duration:
- 1 Hour
- Short Description:
- What are some creative techniques to use when faced with the challenge to conduct research for a new and unfamiliar topic? How might we quickly gain knowledge and build confidence about an unfamiliar topic that may be the focus of our next research project? Find out when you join the C&I SIG as we reveal and discuss how to quickly gain knowledge and build confidence about an unfamiliar topic that may be the focus of an upcoming research project.
- Date:
-
Wed, May 21, 2025 - 01:00pm to 02:00pm EDT
Total Credits: 0.5 Advance Credits
- Average Rating:
- 4
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Research Design
- Speaker(s):
- Lisa Strick
- Duration:
- 26 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 05, 2021
- Short Description:
- Most market researchers play an important role in one or two phases of the innovation process, but they rarely get to experience all phases. This session will feature a case study highlighting how our team implemented the complete Human-Centered Design (HCD) process – virtually. We harnessed HCD methodologies and digital tools to collaborate online and interview a range of experts and consumers, all with no budget. By leveraging tools such as MURAL, Slack, Google Forms, Zoom, and Otter.ai we successfully conducted research, synthesized learnings, brainstormed ideas, developed solutions, and identified potential partners for implementation. You’ll see how a team of four women with varied experience used diversity of thought to approach the important issue of harassment and discrimination in a new way.
- Price:
- $25.00 - Non-Member Price