return to qrca.orgSummitDisc22
- Average Rating:
- Not yet rated
- Categories:
- Moderating/Facilitation | Professionalism
- Duration:
- 2-part Webinar Series
- Short Description:
- Join us for a 2-part webinar series hosted by RIVA's Amber Tedesco and Jo Ann Hairston! Register here for all three at the best rate!
- Non-Member Price:
- $125.00
- Price with Discount:
- $80.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Duration:
- 1 Hour
- Short Description:
- AI isn’t taking the jobs of qualitative researchers—it’s transforming them.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Research Design
- Duration:
- 45 Minutes
- Short Description:
- Curious about AI but unsure how it fits into market research? This session unpacks the real value of AI Persona Agents—agents that are trained to represent a segment or persona. You'll get a practical crash course on where these tools shine, where they fall short, and how they can improve our human-based research. We’ll share best practices for working with AI-generated persona agents, and walk through a detailed case study from a project that shows how one MedTech company built and used an AI-generated physician persona.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 0 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Consulting | Moderating/Facilitation | Research Design
- Duration:
- 1 Hour
- Short Description:
- Join us for a lively conversation with experts in their respective fields of Usability Testing, UX Research, and CX Research.
Total Credits: 0 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Consulting
- Duration:
- 1 Hour
- Short Description:
- These 'Water Cooler Talks' will be an open forum to discuss anything that's on your mind related to our industry, our jobs, our companies, and how to balancing all of it! Join us for our inaugural 'Qual Water Cooler Talk' on July 17th, 2025.
Total Credits: 0 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Communication | Consulting | Professionalism
- Duration:
- 2 Hours
- Location:
- Philadelphia, Pennsylvania
- Short Description:
- Join your fellow Philly-area Quallies for our annual summer get-together on the Philly waterfront. This will be an informal event for networking and conversation. Each attendee will be responsible for their own tab.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Business Practices | Communication | Consulting | Moderating/Facilitation | Professionalism | Project Management | Research Design
- Duration:
- 45 Minutes
- Short Description:
- Coffee Chat July 18th from 9-9:45am
Total Credits: 9 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Business Practices | Communication | Moderating/Facilitation | Project Management | Research Design
- Duration:
- 3 hours per day
- Short Description:
- Join us for three fast-paced, high-impact virtual days focused on the tools, trends, and tech reshaping qualitative research. From AI-powered moderation to hands-on workflow hacks, this is your chance to explore what’s new, what’s next, and what’s actually working in the field.
- Non-Member Price:
- $150.00
- Price with Discount:
- $105.00
Total Credits: 3 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Communication | Moderating/Facilitation | Professionalism
- Duration:
- 3 Hours
- Location:
- Danville, California
- Short Description:
- Join us for a transformative workshop designed to enhance your research skills by embracing the principles of DEIB (Diversity, Equity, Inclusion, and Belonging). This interactive session is crafted to help you connect meaningfully with individuals from different cultural backgrounds and ensure that diverse consumers have a positive experience, ultimately leading to more profound and actionable insights.
- Non-Member Price:
- $125.00
- Price with Discount:
- $80.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Moderating/Facilitation | Professionalism
- Duration:
- 1 Hour
- Short Description:
- Moderator Neutrality: Avoiding Trigger Points When the Moderator is Emotionally Attached to the Topic. We've all heard the phrase that moderators should be neutral in their approach to the topic and refrain from letting our emotional baggage interfere with obtaining the data. But what does neutral mean? How do we maneuver around our very human traits of having a point of view about the findings or what we wish the outcome would be on behalf of our clients? What do we do when we have opinions on topics or when it is emotionally triggering? This webinar will answer those questions.
- Non-Member Price:
- $75.00
- Price with Discount:
- $30.00
Total Credits: 10
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Duration:
- 5 modules, 10 hours of learning (2 hours each)
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Non-Member Price:
- $399.00
- Price with Discount:
- $354.00
- Average Rating:
- 121
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Duration:
- 1 hour on the 3rd Friday of the Month
- Short Description:
- Are you ready to embark on a journey of continuous learning in 2024? QRCA is pleased to offer the 2024 Qcasts: Complete Series Registration. Sign up once for all of this year's Qcasts and add them to your calendar! Say goodbye to individual registrations and hello to a year-long learning experience in one program. Qcasts are QRCA-sponsored webcasts on qualitative research topics that provide professional educational opportunities to qualitative research professionals, including market research, UX, CX, sociologists, ethnographers, linguists, social media and other qualitative practitioners.
- Non-Member Price:
- $100.00
- Price with Discount:
- $55.00
- Average Rating:
- 48
- Categories:
- Analysis & Reporting
- Duration:
- 337 Hours 30 Minutes
- Short Description:
- Please join us for a 3-day interactive report-writing workshop. This will be a hands-on, interactive course that will demonstrate one way of how to get from transcripts to a final written report with no headaches and 100% confidence in your analysis and report-writing. The course will include optional homework assignments
- Non-Member Price:
- $329.00
- Price with Discount:
- $284.00
- Average Rating:
- 225
- Duration:
- January 12–13, 2022
- Short Description:
- This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer or phone screen. Qualitative professionals rose to the occasion, embracing new technologies and adapting methodologies and ways of working to adapt to our new reality. We’ve worked to educate our clients and teams on how we can still deeply explore ‘why’ and unearth meaningful human insights without being face-to-face. As we emerge from this unprecedented time, it is an exciting time for qualitative professionals and students to REconnect and REenergize! At the first-ever, hybrid QRCA conference, we plan to offer engaging educational content, with more focus on connections, interactive discussions and conversations. We aim to have attendees gain skills and inspiration to take their research to the next level.
- Non-Member Price:
- $200.00 Non-Members
- Price with Discount:
- $155.00
- Average Rating:
- 225
- Duration:
- January 12–13, 2022
- Short Description:
- This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer or phone screen. Qualitative professionals rose to the occasion, embracing new technologies and adapting methodologies and ways of working to adapt to our new reality. We’ve worked to educate our clients and teams on how we can still deeply explore ‘why’ and unearth meaningful human insights without being face-to-face. As we emerge from this unprecedented time, it is an exciting time for qualitative professionals and students to REconnect and REenergize! At the first-ever, hybrid QRCA conference, we plan to offer engaging educational content, with more focus on connections, interactive discussions and conversations. We aim to have attendees gain skills and inspiration to take their research to the next level.
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Duration:
- 56 Minutes
- Format:
- Audio and Video
- Short Description:
- Data is everywhere, but without data literacy, misinformation, misinterpretation, and poor decision-making result. Researchers play a critical role in bridging the gap between data and meaningful understanding. This session explores why data literacy is essential today, how we can collectively foster a more data-literate society, and the role organizations like QRCA can play in educating the broader public. Attendees will leave with actionable strategies to advocate for data literacy, empower stakeholders, and drive better, more informed decision-making.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 12
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Duration:
- 59 Minutes
- Format:
- Audio and Video
- Short Description:
- On March 12, QRCA member Chris Hauck will present his innovative method to conduct in-person ethnographic studies. Using discretely hidden recording equipment in public spaces, (visible only to his participants), Chris captures their reactions in a completely natural environment. This allows Chris to report on observed behavior rather than reported behavior.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 17
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Short Description:
- Whether you are an experienced quantitative researcher – or just curious about how knowing more might help your qualitative practice – this one-hour webinar can make you a better researcher in both disciplines. As the Quant-lens columnist for QRCA’s VIEWS Magazine, Bob Walker will expand on his recent article on how to “Navigate Research Bias,” and then extend the discussion to topics that explore the intersection of qual and quant. He also presented at the QRCA 2024 Annual Conference (“Introduction to Quantitative Methods Seminar”).
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 0
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Duration:
- 1 hour
- Format:
- Audio and Video
- Short Description:
- In this thought-provoking talk, Indi will explore three paradigm-shifting reversals that challenge conventional wisdom in user research and cognitive understanding. By flipping the script, we uncover powerful new ways to gain deeper insights into people's thought processes and decision-making patterns.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 0 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Project Management
- Duration:
- 6 Minutes
- Format:
- Audio and Video
- Short Description:
- In this short interview with Zack Mullen, we delve into how a leading qualitative research department is integrating AI with their research partners. Learn about the cutting-edge AI techniques currently being tested and how they could transform the industry in the coming year. Perfect for qualitative research professionals looking to stay ahead of the curve.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: .5 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Duration:
- 35 Minutes
- Format:
- Audio and Video
- Short Description:
- This study is a truly intercultural exploration of the cultural differences between three countries: Netherlands, Spain and Thailand, with deep dives on how consumers get informed about cannabis rules and regulations, and their knowledge, feelings and opinions about cannabis.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Duration:
- 1 hour
- Format:
- Audio and Video
- Short Description:
- QRCA’s November Qcast will feature three qualitative research experts from around the globe (U.S., Netherlands and Spain), as well as the Canadian moderator of this panel. This fast-paced discussion will cover some of the larger issues, such as the market size, regulatory problems, and product segments, as well as specific qualitative concerns, such as recruiting research participants, handling sensitive topics, and risk exposure. This topic will be of great interest to North American researchers who will learn how the experience of early-adopting countries might apply to their own country.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1.5 Advance Credits
- Average Rating:
- 10
- Categories:
- Analysis & Reporting | Business Practices | Project Management
- Duration:
- 1 Hour 34 Minutes
- Format:
- Audio and Video
- Short Description:
- In today’s fast-paced environment, creating comprehensive, engaging, and insightful reports in record time is essential. This event is designed for professionals who want to streamline their report writing process while enhancing quality and efficiency.
- Non-Member Price:
- $40.00
- Price with Discount:
- $0.00
Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Duration:
- 1 Hour 52 Minutes
- Format:
- Audio and Video
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Non-Member Price:
- $125.00
- Price with Discount:
- $80.00
Total Credits: 1 Advance Credits
- Average Rating:
- 0
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Duration:
- 1 hour
- Format:
- Audio and Video
- Short Description:
- **Read Rick Weitzer’s interview with Rich Thau in the Winter 2024 issue of QRCA VIEWS magazine.** As the 2024 election approaches, qualitative research has taken on a larger role in how the media understands and reports on the presidential race. Qualitative has become the go-to methodology for understanding voter behavior of a small sliver of undecided voters living in the seven ‘swing’ states. Our next QRCA Qcast will be held on October 18 at noon ET, when we will hear from two panelists who are deeply involved in the psychology of voters: • Rich Thau, president of Engagious and moderator of the Swing Voter Project, who conducts monthly focus groups with undecided voters. • Susan Davis, Washington correspondent for NPR, the media partner who sponsors – and reports on – some of these focus groups. This month’s Qcast will be a debrief of two focus groups which Rich moderated just three days earlier. He will show various video clips from his groups will give our attendees an inside l
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00