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Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Analysis & Reporting | Business Practices | Communication | Consulting | Moderating/Facilitation | Professionalism
- Duration:
- 1 Hour 21 Minutes
- Format:
- Audio and Video
- Original Program Date:
- May 04, 2023
- Short Description:
- Hear from a panel of market researchers who are currently or previously on the client side, some of whom also have current or previous experience as an independent. They'll discuss how things on the client side may be different from what independents expect, surprises they had, how client-side jobs qualitative MR have evolved over time, and what they foresee for the future of qualitative research. There will also be time for observers to ask their own questions.
- Price:
- $30.00 - Non-Member Price
Total Credits: .5 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Moderating/Facilitation
- Speaker(s):
- Tasheenah Brown | Antonio Lopez
- Duration:
- 18 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Mar 24, 2023
- Short Description:
- Presented by the 2023 QRCA Qually Award Winners, the duo will share how they approached recruiting for a nonprofit project on a skinny budget and project timeline. Learn more about their strategies that forced them to be nimble in their methodology while still achieving client objectives and satisfaction. Learn more about what they would, and wouldn't do again.
- Price:
- $20.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Communication
- Speaker(s):
- Cory Davison
- Duration:
- 58 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 30, 2020
- Short Description:
- How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Business Practices
- Speaker(s):
- Jay Zaltzman
- Duration:
- 59 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 30, 2020
- Short Description:
- During this session, we’ll discuss how to position yourself (note: you don’t HAVE to focus on a specific industry if you don’t want to!), whom to target, and the wide variety of marketing options available to you and how to choose which to focus on.
- Price:
- $50.00 - Non-Member Price