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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   2
Categories:
Communication |  Consulting
Duration:
23 Minutes
Format:
Audio and Video
Short Description:
Research is only as insightful as it is impactful. When designing our vision for Qualitative Research business impact should be our north star, especially in a world of tightened budgets. Andy will explore how we can better enable our work to ‘go viral’; living on and traveling far and wide within client organizations.
Non-Member Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Project Management |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Video takes your clients on an empathetic and enticing journey inside respondents' struggles, delights, motivations and fears. Incorporating video into your proposals and projects is something every market researcher can do and should consider. Adding video to your research projects does not have to be a headache-filled, time-sucking endeavor.  If done right, it’s bang far outweighs its buck. In this presentation, a professional videographer, editor and documentary filmmaker Anya Zadrozny will detail the things every researcher should consider to identify when and how to create and include video in research projects – from true DIY (just you and things you already own) to a full-scale production (hiring and working with a cameraperson and editor).
Non-Member Price:
$50.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Project Management |  Research Design
Duration:
57 Minutes
Format:
Audio and Video
Short Description:
Recruitment for Healthcare Research is facing multiple challenges. During the Covid Pandemic did we ‘spoil’ HCPs with high honorariums for TDIs/VDIs to get them to do interviews during difficult times? Now that we are past the Pandemic, is this status quo moving forward? Will we ever get back to in-person research, and what will it take?

On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   1
Categories:
Consulting |  Research Design
Duration:
26 Minutes
Format:
Audio and Video
Short Description:
The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
Non-Member Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Communication |  Consulting
Duration:
42 Minutes
Format:
Audio and Video
Short Description:
The Chinese word for crisis is composed of two characters — 危机 — one signifying ‘danger’ and one signifying ‘opportunity.’ We have begun to see this duality play out in the way that brands are being judged, and their reputations and images changed, by how they have been behaving and communicating not just in response to the pandemic, but also in response to the recent wave of protests for racial justice. Insights from our newly launched WhatsApp Community of consumers and small business owners, show that people are displaying a heightened sensitivity to how ‘corporate America’ is behaving and which ‘side’ companies are on – with a new landscape of heroes and villains emerging. Understanding how people are assessing brands in this climate of heightened moral judgement could give companies a crucial advantage in terms of driving their responses and framing their messaging.
Non-Member Price:
$25.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Categories:
Communication
Duration:
39 Minutes
Format:
Audio and Video
Short Description:
Congratulations to our 2023 Qually Award Winners, Tasheenah Brown and Antonio Lopez from Lightbeam Communications! Together they won a pro-bono project supporting Children’s Theatre of Charlotte (CTC).  Please join Tasheenah in this fireside chat discussion, where they will share their qualitative research approach. 
Non-Member Price:
$0.00
Price with Discount:
$0.00

Webinar

Total Credits: 1.5 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Research Design
Duration:
1 Hour 30 Minutes
Short Description:
Join the C&I SIG to have fun playing Cozy Juicy Real and brainstorm ways to use it with Qualitative Research and Ideation! Cozy Juicy Real is a virtual (and tabletop) game where people get to share their true selves guided by fun, insightful questions.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Research Design
Duration:
45 Minutes
Format:
Audio and Video
Short Description:
Join Kayte and the rest of the group for a discussion about when, how, and why to consider social intelligence as a component to your qualitative research methodologies. (As a concept, social media intelligence research is observing and analyzing conversations that consumers are naturally saying. NOT a moderated online conversation living on social media platforms.)
Non-Member Price:
$25.00
Price with Discount:
$0.00

Program

Average Rating:
Not yet rated
Categories:
Analysis & Reporting
Duration:
6 hours total
Short Description:
Please join us for a 3-day interactive report-writing workshop.  This will be a hands-on, interactive course that will demonstrate one way of how to get from transcripts to a final written report with no headaches and 100% confidence in your analysis and report-writing.  The course will include optional homework assignments  Course dates: May 30 | June 6 | June 13 | Thursdays, 10:00 am CT to Noon CT
Non-Member Price:
$329.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Moderating/Facilitation |  Professionalism
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
In this session, Frankie will share on behalf of the Insights Association's IDEA Council what to consider when asking about gender identity and sexual orientation for qualitative recruiting and respondent engagement. Often we are going with the default when asking about a person's identity, which can be disaffirming or misaligned to how they identify and negatively impact their research experience with us. The IDEA Council has been working on a collaborative industry initiative to shed light on asking demographic questions inclusively and thoughtfully, and these are the results.
Non-Member Price:
$20.00
Price with Discount:
$0.00

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