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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   4
Categories:
Communication
Speaker(s):
Sandra Bauman |  Daniel Fazekas |  Jim Kempland
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
This presentation is all about using online “listening” and “observation” to understand organically the topic areas through the eyes, voice and minds of the consumer.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Communication
Speaker(s):
Anaïs Dodson
Duration:
20 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
In this session we will touch on Bourdieu’s social capital theory and the co-creation mapping which led the team to reconsider how they thought about the target segment and their behaviors when acquiring and sharing family history knowledge.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Communication |  Research Design
Speaker(s):
Jill Bishop
Duration:
31 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
Connecting with multilingual research participants requires nuanced language. When conducting research in multilingual communities, how do researchers hear participants' authentic voices, understand their stories, and address issues of gender neutrality and inclusiveness?
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Communication |  Moderating/Facilitation
Speaker(s):
Benjamin Allen
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
It’s 2023 and the qualitative landscape has and is continuing to change. Traditional mindsets and methods aren’t doing enough to keep pace with the speed of the market and inform real-time decision making. In this session we’ll discuss the industry shifts and what we can do to keep pace with the industry demands. Let’s change, together!
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Moderating/Facilitation |  Professionalism
Speaker(s):
Frankie Lipinski
Duration:
15 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
In this session, Frankie will share on behalf of the Insights Association's IDEA Council what to consider when asking about gender identity and sexual orientation for qualitative recruiting and respondent engagement. Often we are going with the default when asking about a person's identity, which can be disaffirming or misaligned to how they identify and negatively impact their research experience with us. The IDEA Council has been working on a collaborative industry initiative to shed light on asking demographic questions inclusively and thoughtfully, and these are the results.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Communication |  Moderating/Facilitation
Speaker(s):
Eric Santos
Duration:
17 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
One of the greatest assets a research team can utilize is their own community of participants. Communities allow researchers to recruit from their own pool of curated participants. Communities allow brands to fully-control the experience their customers have when participating in research. Communities also allow agencies to save cost on recruitment all while recruiting from a trusted source that they have full control over. Communities are one way we can fix our data quality problem.
Price:
$20.00 - Non-Member Price

Not Found
Live Event

Average Rating:
Not yet rated
Categories:
Communication |  Professionalism
Duration:
3 Hours
Short Description:
Don't miss out on our annual summer garden party happening next Tuesday, July 30th! This event will be full of great conversation, food, and fun. Whether you're newer to the organization or have been a member for years, it is sure to be a wonderful time! Open to members only; spouses/partners/significant others welcome! 
Date:

  Tue, Jul 30, 2024 - 05:00pm to 08:00pm CDT


Not Found
On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
   1
Categories:
Professionalism |  Moderating/Facilitation |  Communication
Speaker(s):
Peter Totman
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jun 21, 2024
Short Description:
Like the broader society in which we operate, qualitative research seems designed for and by extroverts. This is true in both the experiences of the research participants and qualitative research practitioners. Recent studies have shown introverts are often more thoughtful, analytical, and reflective people and as such are potential sources of insight, subtlety, and nuance. Our industry and the users of our research cannot afford to exclude the unique contributions of introverts.  This session will be interactive and personal. Whether we’re an introvert, extrovert or somewhere in between, we will learn about our own personalities and working styles.  We will also take a close look at qualitative research itself. 
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   8
Categories:
Communication |  Moderating/Facilitation
Speaker(s):
Rich Thau
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Dec 15, 2023
Short Description:
As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidates and issues.   In this Qcast, we’ll take a look under the hood of political focus groups with Rich Thau, moderator of the Swing Voter Project. We’ll see and hear from Rich about how he conducts and reports on his monthly focus groups with swing voters. He’ll discuss tips and learnings from his years of moderating these focus groups, including how he maintains his cool when discussing highly emotional topics.   For qualitative researchers, the Swing Voter Project is a rare opportunity to watch a colleague conduct focus groups. Attendees will come away with a greater understanding of the process and learnings that can be applied to other types of research.  
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   12
Categories:
Communication |  Consulting
Speaker(s):
Hannah Kaplan |  Pam Goldfarb Liss
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jul 28, 2023
Short Description:
With the ever-changing and evolving world of Gen Z and gender, come learn how we can create comfortable spaces for qualitative research where all participants feel welcome and heard.  
Price:
$25.00 - Non-Member Price

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