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On Demand

Total Credits: 2 Advance Credits

Average Rating:
   6
Categories:
Consulting |  Moderating/Facilitation |  Professionalism
Duration:
2 Hours 1 Minutes
Format:
Audio and Video
Short Description:
Our next meeting will take place via Zoom and include three mini discussions on each of the following topics: DEI and market research. Carlos Garcia will lead a discussion about diversity, equity and inclusion and how we, as researchers, can deal with the challenge of understanding various groups that are different from our own. Trauma responsive research. Our newest chapter member, Mariana Melo-Vega, will lead a discussion about how we, as researchers, can plan for the presence of trauma both in our participants and in ourselves, and overview some best practices in being responsive to trauma. AI, marketing and research. Jay Zaltzman will lead a discussion about the impact of artificial intelligence on market research as well as the impact on our clients’ businesses. 
Non-Member Price:
$50.00
Price with Discount:
$0.00

On Demand

Total Credits: 2 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation |  Project Management
Duration:
2 Hours 10 Minutes
Format:
Audio and Video
Short Description:
Whether you are a Zoom pro or you have never conducted an interview on Zoom, we guarantee you will walk away from this power-packed meeting learning something new.
Non-Member Price:
$80.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   17
Categories:
Analysis & Reporting |  Communication |  Consulting
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
Non-Member Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Duration:
58 minutes
Format:
Audio and Video
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
Non-Member Price:
$50.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   23
Categories:
Moderating/Facilitation |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Learn how online focus groups via real time chat can expand your insights, lower costs, and increase the speed of your deliverable in today’s new world. Jennifer began her online qual journey using AOL chat rooms in 1995 and never looked back. She has since moderated over a thousand online focus groups and shares what ensures a boom and how to avoid a bust. Get the skinny on why this unsung online qual methodology deserves your attention. Don’t miss out!
Non-Member Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Moderating/Facilitation |  Professionalism
Duration:
1 Hour 3 Minutes
Format:
Audio and Video
Short Description:
Definitions for Interventions/Projective Techniques. Are they the same? What is the goal when doing interventions? Tips for creating interventions and running them smoothly. How elaborate do they need to be? How to handle the time crunch and the feeling there’s not enough time to properly do an activity. Best practices for using an activity in a research interview.
Non-Member Price:
$75.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation
Duration:
23 Minutes
Format:
Audio and Video
Short Description:
Foundational training as a moderator makes a strong imprint, and those key principles stay with us. Over time, the core of the foundations remain, but what comes next to continue to evolve our technique? No matter what area of qual research you practice, industry changes and the introduction of new technologies require us to keep our skills aligned with what the demands of the industry are and how we continue to deliver differentiated approaches and deliverables in our work. With subtle changes in perspective and an openness to continue to reflect on our approaches to questions, we can feel refreshed and energized about new ways to do our work.
Non-Member Price:
$20.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Duration:
2 Hours 36 Minutes
Format:
Audio and Video
Non-Member Price:
$0.00
Price with Discount:
$0.00

SCORM

Average Rating:
Not yet rated
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Moderating/Facilitation |  Research Design
Duration:
56 minutes
Format:
Audio and Video
Short Description:
If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
Non-Member Price:
$50.00
Price with Discount:
$0.00

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