11 - Going Viral: Ensuring Business Impact

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12 - You Say To-may-toe & I Say To-mah-toe: Is it Just a Matter of How You Say it, or Is it the Words That You Use?

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13 - Heroes or Villains: How Brands Can Navigate Today’s Climate of Heightened Moral Judgment

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14 - Let's Stop Dancing Around Feedback (What I Learned from a 70-year-old Dancer/Choreographer Will Change How You Use Qual Research to Understand and Develop Ideas)

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15 - Clarifying the Lexicon of UX and Market Research

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16 - Get Your Empathy Muscle in Shape: A chat with author Rob Volpe

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17 - Chicago Chapter Presents Tom Rich on The Lens of Virtue: How Morality Shapes our Perceptions and Choices

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18 - Social Media: Are You Listening?

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19 - Qcast: What Qualitative Researchers Can Learn from Political Focus Groups

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20 - QCast - Gen Z & Gender: Loving Who They Are & Embracing Uniqueness

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