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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Consulting |  Research Design
Duration:
30 Minutes
Format:
Audio and Video
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
Base Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   4
Categories:
Business Practices |  Research Design
Duration:
30 Minutes
Format:
Audio and Video
Short Description:
As we enter the new era of remote working, the gig economy and portfolio careers, how will qualitative researchers adapt? What skills and tools will they need to collaborate and work together in a global research world. In this featured presentation, Nichola will explore the gig economy for independent researchers and develop a more complete understanding of this portion of our economy.
Base Price:
$20.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   2
Categories:
Research Design
Duration:
30 Minutes
Format:
Audio and Video
Short Description:
Even low-income people are digitally connected. As Kristin learned, those who are homebound in domestic shelters or living in far-flung rural locations or subsidized housing still have access via smartphones and tablets (occasionally computers) to be heard and share their voices remotely.
Base Price:
$20.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Communication |  Research Design
Duration:
31 Minutes
Format:
Audio and Video
Short Description:
Connecting with multilingual research participants requires nuanced language. When conducting research in multilingual communities, how do researchers hear participants' authentic voices, understand their stories, and address issues of gender neutrality and inclusiveness?
Base Price:
$20.00
Price with Discount:
$0.00

On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation |  Project Management |  Research Design
Duration:
34 Minutes
Format:
Audio and Video
Short Description:
Hear about the unique trials surrounding the development and execution of 14 focus groups, each with a different vulnerable population, talking about a highly sensitive and personal issue. While the topic was delicate and often considered taboo, the conversation had to take place. It served as the foundation of the state's 5-year strategic plan on Sexual Violence Prevention. Questions we asked ourselves: How do we find willing participants? What is the best way to connect with these audiences? Who should we partner with to gain trust and ensure candor among participants? What we learned may surprise you. 
Base Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices
Duration:
34 Minutes
Format:
Audio and Video
Short Description:
Ask yourself this question—are you and your team ready, informed, and equipped to meet the changing demography, the cultural evolution and its challenges head-on?
Base Price:
$20.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Research Design
Duration:
36 Minutes
Format:
Audio and Video
Short Description:
Qualitative research has value that is frequently untapped in current Lean UX processes. Jeff Chen will share a 5-day process that that uses qualitative research methods in the initial stages of new product concept creation to guide innovation faster than current Lean UX methods.
Base Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   2
Categories:
Business Practices |  Research Design
Duration:
36 Minutes
Format:
Audio and Video
Short Description:
If 2023 is the year of Data Privacy Laws, it will be important to balance with the perspective of those who will be using the Internet and social media for years to come. Gen Z and Alpha are truly our pioneers in this whole new world of data privacy.
Base Price:
$20.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Business Practices
Duration:
37 Minutes
Format:
Audio and Video
Short Description:
How to keep your mojo going when on monster projects! Susan will share innovative self-care techniques learned from Reiki training, years of yoga and healthy eating. A collaborative effort, we will also ask fellow QRC’s to join in with their own hot tips. Our goal is a robust takeaway ensuring QRC’s have many tools to minimize stress and wear and tear, while knocking those demanding studies out of the park!
Base Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   8
Duration:
30 minutes
Format:
Audio and Video
Short Description:
Join the QRCA in celebrating the launch of the Lloyd J. Harris Memorial Scholarship Fund, an initiative that will make it possible for QRCA talent to receive formal moderation training at either the RIVA Market Research & Training Institute or The Burke Institute.
Base Price:
$0.00
Price with Discount:
$0.00

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