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Give a Little Get a Lot: the New Generations' Expectations About Privacy

Total Credits: .5 Advance Credits

Average Rating:
Business Practices |  Research Design
Pam Goldfarb Liss
36 Minutes
Audio and Video
Original Program Date:
Mar 22, 2023


‘Give a Little to Get a Lot’ will help you see how younger consumers both actively staying safe online and make concessions to get important connections and community. If 2023 is the year of Data Privacy Laws, it will be important to balance with the perspective of those who will be using the Internet and social media for years to come. Gen Z and Alpha are truly our pioneers in this whole new world of data privacy.



Pam Goldfarb Liss's Profile

Pam Goldfarb Liss Related seminars and products

President/Big Brain

LitBrains-Igniting Ideas!

With more than 25 years of loving the never-know-what-to-expect insights of kids and teens; Pam Goldfarb Liss moderates on topics ranging from diabetes and fashion, media preferences and devices to soda pop and hygiene. Pam works with Fortune 100 companies like Bayer, Coca Cola, General Mills, Google, Kraft, Kroger, Nintendo, and others. Pam speaks regularly on topics around creative moderating, projective tools and moderating with kids/teens. She is a past board member of QRCA and is the current matchmaker for volunteer opportunities. In addition to her custom teaching opportunities with RIVA Market Research Institute in Washington DC, Pam started Mission Kid Possible, a virtual library of on-demand and live courses around moderating with kids and teens. Mission Kid Possible powered by LitBrains-Igniting Ideas! is located at After a decade living in the east coast with her east coast native husband and daughter; Pam lives with them back in her hometown in Minneapolis, Minnesota and is actively explaining what ‘Minnesota Nice’ really means to them both. (Hint: It frequently means nice but can be subtly passive aggressive especially on the road).

The past few years as we’ve all learned more and more about privacy laws impact on what we do, Pam noticed an evolution from the newer generations like Gen Z and Alpha around privacy and a growing sense of collaboration with the new media companies that is worth noting. In today’s session, Pam will talk through what parts of privacy teens are willing to exchange for collaboration.