Skip to main content
On Demand

Give a Little Get a Lot: the New Generations' Expectations About Privacy

Total Credits: .5 Advance Credits

Average Rating:
Business Practices |  Research Design
Pam Goldfarb Liss
36 Minutes
Audio and Video
Original Program Date:
Mar 22, 2023


‘Give a Little to Get a Lot’ will help you see how younger consumers both actively staying safe online and make concessions to get important connections and community. If 2023 is the year of Data Privacy Laws, it will be important to balance with the perspective of those who will be using the Internet and social media for years to come. Gen Z and Alpha are truly our pioneers in this whole new world of data privacy.



Pam Goldfarb Liss's Profile

Pam Goldfarb Liss Related Seminars and Products

President/Big Brain

LitBrains-Igniting Ideas!

Pam Goldfarb Liss (she/her), a 30-year veteran researcher, loves the always-changing-never-knowing-what’s-coming-next elements of moderating and facilitating creative consumer discussions, especially with kids and teens! With over three decades of experience working with Fortune 100 brands and non-profits, Pam has seen a lot shift in families especially around gender and family structure. Watching now three generations (Millennial, Gen Z and now Gen Alpha) of consumer kids grow up; she knows that the only constant is change. Pam also realizes that curiosity and comfort are about staying open and bravely asking. Pam spent more than a decade living on the east coast in New York City and Washington DC, and she returned ‘home’ to be with her family in colder, but kinder Minneapolis to live with her east-coast bred husband and Gen Z/Alpha cusper daughter.