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EarlyBird

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   15
Categories:
Communication |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Search Description:
As researchers and marketers, we know that perspective can drive insight and that the ability to change your perspective is critical to capture the entire picture. This session will review the importance of perspective and different techniques to actively use perspective as a research tool. We will share tips and tools for: discerning your own perspective, uncovering the perspective of respondents; and, better understanding the perspective of your colleagues, clients or team. In addition to the presentation, there will be small group hands-on exercises and large group debrief discussions about ways the exercises can be utilized in your own work. About the Series: For Curated Creativity Conversations, we specially curate content and lead discussions about creative tools and techniques, ideas, and inspirations that will impact your business, your research, and your life.
Short Description:
The C&I SIG leaders are excited to announce our first live speaker as part of our new interactive series, Curated Creativity Conversations. Chelle Precht will host “Perspective: Is It a Fluke?” a 90 - minute session on November 16, 2022 at 10 AM Pacific/1 PM Eastern via Zoom. The event is free and exclusively for QRCA members.
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   8
Categories:
Communication |  Moderating/Facilitation
Duration:
1 Hour
Format:
Audio and Video
Short Description:
As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidates and issues.   In this Qcast, we’ll take a look under the hood of political focus groups with Rich Thau, moderator of the Swing Voter Project. We’ll see and hear from Rich about how he conducts and reports on his monthly focus groups with swing voters. He’ll discuss tips and learnings from his years of moderating these focus groups, including how he maintains his cool when discussing highly emotional topics.   For qualitative researchers, the Swing Voter Project is a rare opportunity to watch a colleague conduct focus groups. Attendees will come away with a greater understanding of the process and learnings that can be applied to other types of research.  
Non-Member Price:
$25.00
Price with Discount:
$0.00
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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Consulting |  Moderating/Facilitation
Duration:
1 Hour
Short Description:
In this immersive session, Gary explores the Gen Z mindset, highlighting their generationally distinct approach to navigating the world. We will secure insights on how to engage Gen Z effectively and learn how they prioritize their worldview, demand change, and filter their lives through a digital lens.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
In this session on inclusion research, we’ll explore two topics. First, we’ll look at conducting research in multilingual communities and the need for nuanced language to hear participants' authentic voices, understand their stories, and address issues of gender neutrality and inclusiveness. Then we’ll explore a case study of research that helps employers identify barriers and ways to better support Black women in the workplace, so they are truly included, seen and respected.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Jay admits that he really didn’t know what he was doing when he got into market research... but it all worked out in the end!
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Duration:
1 Hour
Format:
Audio and Video
Short Description:
What happens when you bring the sharing economy to the world of research?  Exciting things happen.  This presentation will show qualitative researchers how to think creatively (and practically!) about using alternative venues for conducting qualitative research.  We will explore how platforms such as AirBnB and Peerspace can be invaluable options to find the perfect spot to host a session, and we’ll talk about the ways to ensure that a project is a success once you identify the right non-traditional location.  The session will draw upon the real-world experiences of the presenters using unique spaces to conduct qualitative research. Among those experiences will be a case study in the snacking category, where an LA mansion proved to be the ideal setting for three days of focus groups and client innovation sessions for a start-up client on a budget, leading to the development of a pipeline of new product ideas, some of which are now in the marketplace.
Non-Member Price:
$50.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Consulting |  Project Management
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Business Practices
Duration:
1 Hour
Format:
Audio and Video
Short Description:
The Emeritus SIG is thrilled to propose a panel presentation and discussion for the Virtual track of the annual QRCA Conference.  Our diverse panel of five is comprised of long-standing legacy members of QRCA and perhaps lesser-known qualitative experts. Panelists are: Jim Bryson, Ellen Good, JR Harris, Judy Langer, and Bonnie Perry. They embody a range of exciting and diverse paths: wilderness trekker/ author/speaker, health and life insurance broker/educator, an adjunct professor at Wharton, a docent with the Holocaust Museum Houston, the Executive Director of the Center for Learning and Living, the Tennessee Deputy Commissioner of the Bureau of Parks & Conservation. Each panelist has a unique story to tell of how they used skills cultivated during their career as a QRC, their personal vision and fortitude to create satisfying new endeavors with or without remuneration. Their journeys have not been seamless; there have been challenges, learning and re-directs along the way.
Non-Member Price:
$30.00
Price with Discount:
$0.00
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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Duration:
1 hour
Short Description:
The recent initial surge in popularity of Open AI's ChatGPT and consequential growth of Large Language Models (LLMs) and the recently released multi-modal GPT-4o has brought the concept of prompt engineering into the spotlight, raising important questions about its potential to augment many different parts of our jobs, including some of the common applications in user research such as summarization and synthesis.    In this QCast, we will delve into the world of conversational AI assistants and explore the potential biases, limitations, and characteristics of typical AI tools available in the mainstream today to offer some insights for qualitative researchers seeking to improve their interactions with these tools, and discuss the challenges and opportunities presented by these AI assistants.     In this session, we’ll learn how to navigate potential pitfalls, enhance our prompt engineering skills, and discover creative ways to adapt digital assistants to existing processes. Attendees w
Non-Member Price:
$25.00
Price with Discount:
$0.00
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