Qualitative research is critical in understanding the impact of disease and supporting new health interventions. Cerner Enviza, an Oracle company, will share the background on real world evidence, the growing importance of qualitative inquiry, and the unique role of coding in generating the evidence that matters and to bring the patient voice to advance health care.
The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. Today it is more of a jigsaw puzzle, with varied touchpoints and messaging that can impact an ultimate purchase. Customer journey maps are shedding light on the real customer path – the behaviors, attitudes, delight and pain points that customers encounter on their way to a product, category or experience – and inspiring a more nuanced marketing and product development path.
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information.