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SummitDisc22

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Communication |  Consulting |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
Non-Member Price:
$50.00
Price with Discount:
$5.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Duration:
59 Minutes
Format:
Audio and Video
Short Description:
Like it or not, we’ve entered a new era in marketing research. Client values and perspectives are evolving. New technologies are constantly emerging. And, this pace of change is only likely to accelerate. Over the past three years, I’ve been fortunate to attend six major MR conferences (plus fabulous QRCA events) and present at three of these. I listened to research innovators share their forward-looking wisdom and experiences; and attended thought-provoking educational sessions exploring technology and the future of the greater MR industry – all with an ear to how Qualitative might be impacted. In this fast-moving session, we will review quick highlights of various MR shifts. We’ll cover technology as well as novel and alternative approaches, including artificial intelligence, automated MR platforms, prediction markets, new MR thought paradigms, generational and cultural shifts, breaking Qual rules, fresh twists on Qual study designs, microbrands, and more.
Non-Member Price:
$50.00
Price with Discount:
$5.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices
Duration:
59 minutes
Format:
Audio and Video
Short Description:
During this session, we’ll discuss how to position yourself (note: you don’t HAVE to focus on a specific industry if you don’t want to!), whom to target, and the wide variety of marketing options available to you and how to choose which to focus on. 
Non-Member Price:
$50.00
Price with Discount:
$5.00
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On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation
Duration:
1 Hour 30 Minutes
Format:
Audio and Video
Short Description:
The Blob Tree is a frequently used projective exercise in qualitative research. This is a great opportunity to learn all about using Blobs directly from the creator!
Non-Member Price:
$50.00
Price with Discount:
$5.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Duration:
58 minutes
Format:
Audio and Video
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
Non-Member Price:
$50.00
Price with Discount:
$5.00
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Program

Total Credits: 3 Advance Credits

Average Rating:
   19
Categories:
Analysis & Reporting |  Consulting
Duration:
3 hours
Short Description:
Future Focus: Keeping Up with Consumers Amid Uncertainty will provide a look at key market issues facing consumers worldwide, and the impact this has on how we conduct and analyze qualitative research.
Non-Member Price:
$69.00
Price with Discount:
$24.00
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Live Event

Total Credits: 3 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Duration:
3 Hours
Location:
Toronto, Ontario
Short Description:
"Give a researcher a tool, and they solve a problem for a day. Teach a researcher to use AI, and they innovate for a lifetime." Join the Canadian Chapter of QRCA on June 21st for a transformative live session where top qualitative researchers will design, execute, and report on a real project—all within just three hours utilizing publicly available AI tools. This session isn’t just a talk; it’s a hands-on, active experience that transforms theory into practice in real time. Everyone will take part. No one will walk away without a new perspective on what is possible. No prior knowledge of AI is needed.
Non-Member Price:
$75.00
Price with Discount:
$30.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation |  Professionalism
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Short Description:
What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
Non-Member Price:
$75.00
Price with Discount:
$30.00
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On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Duration:
1 Hour 4 Minutes
Format:
Audio and Video
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, help quallies go deeper to get better information from respondents, and enhance the way focus groups are run. Register today for all three for the best rate!
Non-Member Price:
$75.00
Price with Discount:
$30.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Duration:
1 Hour 7 Minutes
Format:
Audio and Video
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, help quallies go deeper to get better information from respondents, and enhance the way focus groups are run. Register today for all three for the best rate!
Non-Member Price:
$75.00
Price with Discount:
$30.00
More info » Save for Later  Add to Cart »

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