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SummitDisc22

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   30
Categories:
Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Get a high-level overview of all of the online methodologies available to qualitative researchers today. Video chats, text chats, and longer-term message boards will be covered, along with an introduction to social media research. Pros and cons of each method will be highlighted, along with considerations to help decide which method is best in certain circumstances.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Project Management
Duration:
44 Minutes
Format:
Audio and Video
Short Description:
Mari Puras will share her most recent multicultural mobile ethnography projects which included new product exploratory, new market launch, mobile app, and web usability and focus group pre-work. Eugene Murphy will strategize on how researchers can leverage Mobile Ethnography for omni-channel purchase/customer journeys.
Non-Member Price:
$25.00
Price with Discount:
$0.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   17
Categories:
Analysis & Reporting |  Communication |  Consulting
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
Non-Member Price:
$25.00
Price with Discount:
$0.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Moderating/Facilitation |  Research Design
Duration:
43 Minutes
Format:
Audio and Video
Short Description:
What does Creative Problem Solving have to do with Qualitative research? Quite a lot, actually. How we solve problems has a huge impact on the ways we approach research - and it has a similar impact on your respondents, clients, and research partners. Come learn about Creative Problem Solving styles and how to help clients, respondents, and yourself keep a research project moving along from "what are we doing here?" to "this solution is awesome!" This roundtable will be highly interactive, so come ready to participate!
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Duration:
27 Minutes
Format:
Audio and Video
Short Description:
In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Communication |  Moderating/Facilitation
Duration:
17 Minutes
Format:
Audio and Video
Short Description:
One of the greatest assets a research team can utilize is their own community of participants. Communities allow researchers to recruit from their own pool of curated participants. Communities allow brands to fully-control the experience their customers have when participating in research. Communities also allow agencies to save cost on recruitment all while recruiting from a trusted source that they have full control over. Communities are one way we can fix our data quality problem.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Business Practices |  Professionalism
Format:
Audio and Video
Short Description:
This is a case study presentation where the objective was to help workplaces move from Black women being present in the workplace to Black women being included in the workplace. Specifically, the research sought to (1) explore the ways in which Black women practice wellness in their lives, (2) understand how their wellness is impacted—positively and negatively-- in the workplace, and (3) uncover what companies can do to promote wellness for Black women in the workplace.
Non-Member Price:
$20.00
Price with Discount:
$0.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Research Design
Duration:
24 Minutes
Format:
Audio and Video
Short Description:
UX and Qualitative research often assumed to be part of the same job, simply a difference in specialism, but people are beginning to question this assumption. This seems like a good time to explore whether the two are, like qualitative and quantitative, discrete disciplines demanding different skills, talents and even personality types.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   4
Categories:
Communication
Duration:
27 Minutes
Format:
Audio and Video
Short Description:
This presentation is all about using online “listening” and “observation” to understand organically the topic areas through the eyes, voice and minds of the consumer.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Duration:
18 Minutes
Format:
Audio and Video
Short Description:
Presented by the 2023 QRCA Qually Award Winners, the duo will share how they approached recruiting for a nonprofit project on a skinny budget and project timeline. Learn more about their strategies that forced them to be nimble in their methodology while still achieving client objectives and satisfaction. Learn more about what they would, and wouldn't do again.
Non-Member Price:
$20.00
Price with Discount:
$0.00
More info » Save for Later  Add to Cart »

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