The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual wheel to the next level! And this year’s theme, Diversify. Discover. Design the Vision., couldn’t be more on brand for us quallies.
QRCA hosted a jam-packed day providing an amazing opportunity for the research community to exercise our User Experience (UX) Research muscles! We brought together the entire research community — across industries and roles — to connect, educate, and advance our UX skills.
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, help quallies go deeper to get better information from respondents, and enhance the way focus groups are run. Register here for all three at the best rate!
The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat groups or messages boards; today’s digital toolkit includes everything from real-time virtual focus groups to remote ethnography and even social media listening. Mastering these tools is critical for today’s qualitative researchers.
Future Focus: Keeping Up with Consumers Amid Uncertainty will provide a look at key market issues facing consumers worldwide, and the impact this has on how we conduct and analyze qualitative research.
QRCA is going to tackle this new world of artificial intelligence head-on. The goal of this virtual conference is to simplify the Wild West of AI offerings and curate what’s currently ‘Best in Class’, making it easier for those who work in qualitative research to get started using AI in their own work.
Sessions will offer a roadmap for AI use, from drafting dynamic proposals to delivering impactful reports and everything in between. With the help of knowledgeable peers, as well as supportive vendor partners, this first of its kind event can help solve the mysteries of this new timesaving set of tools.
This qualitative-specific online conference is set for July 22, 23 and 24 | 10 am - 1 pm CDT.
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
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