Skip to main content
Not Found
Program

Qual Creativity Masterclass: 100+ Techniques for Game-Changing Insights

Total Credits: 6

Average Rating:
Not yet rated
Categories:
Business Practices |  Analysis & Reporting |  Research Design
Speaker:
Marta Villanueva
Course Level:
Intermediate
Duration:
4 sessions, 6 hours of learning (1.5 hours each)
Dates
Schedule at a glance
Save for Later  Add to Cart »

Tags: Qualitative Research Techniques creative thinking core principles practical applications creative techniques

Overview

Qual Creativity Masterclass: 100+ Techniques for Game-Changing Insights

Four-Part Course offered through Qualology 

REGISTRATION CLOSES: April 24 @ 8:00 am CT

Creative thinking is the differentiator in getting game-changing insights and ideas! Traditional research methods often fail to tap into the full potential of respondents' creativity. Learn how to leverage the transformative power of creative techniques in qualitative research, empowering respondents to break free from sameness.

This interactive session will guide attendees through core principles, practical applications, and various creative techniques, tapping into the collective wisdom of attendees.

You will gain the 100+ techniques shared and have the opportunity to build on these ideas.

Participants in this course will:

  • Understand the power in leveraging creative thinking in qual
  • Learn techniques for different research phases: exploratory, ideating, building on ideas, and implementing
  • Gain confidence in customizing and implementing creative techniques

Recordings will be provided to registrants only. 

Course Schedule

Session 1: April 3, 2025; 10am - 11:30am CT    

Clarify: Exploratory 

   Session 2: April 10, 2025; 10am - 11:30 am CT    

Ideate: Coming up with Ideas

 Session 3: April 17, 2025; 10am - 11:30am CT   

Develop: Building on Ideas

  Session 4: April 24, 2025; 10am - 11:30 am CT

Implement

 

 

 

Speaker

Marta Villanueva's Profile

Marta Villanueva Related Seminars and Products

Chief Insights Officer

NuThinking, Inc

Marta Villanueva is a bilingual / bicultural qualitative researcher and strategist with 20+ years of experience in moderating and facilitating sessions with various group sizes, across categories, different participant types, sensitive/complex challenges, and in various locations (U.S. and internationally).She has a proven track record advising top 100 clients, leveraging experience from 3500+ insights and strategy sessions. 

Marta earned a M.Sc. in Creativity, Creative Problem Solving, and Change Leadership from the State University of New York.

Availability Module Title Speaker Credits Course Type Duration Course Details
Apr 03, 2025 @ 10:00 AM (CDT) Session 1 - Qual Creativity Masterclass: 100+ Techniques for Game-Changing Insights
Marta Villanueva
Total Credits: 1.5 Advance Credits Webinar 1 Hour 30 Minutes More info »
Apr 10, 2025 @ 10:00 AM (CDT) Session 2 - Qual Creativity Masterclass: 100+ Techniques for Game-Changing Insights
Marta Villanueva
Total Credits: 1.5 Advance Credits Webinar 1 Hour 30 Minutes More info »
Apr 17, 2025 @ 10:00 AM (CDT) Session 3 - Qual Creativity Masterclass: 100+ Techniques for Game-Changing Insights
Marta Villanueva
Total Credits: 1.5 Advance Credits Webinar 1 Hour 30 Minutes More info »
Apr 24, 2025 @ 10:00 AM (CDT) Session 4 - Qual Creativity Masterclass: 100+ Techniques for Game-Changing Insights
Marta Villanueva
Total Credits: 1.5 Advance Credits Webinar 1 Hour 30 Minutes More info »
Total Program CE Credits Information
Back to Top